Senior Vice President of Marketing, CommerceIQ
$225-310k
4 days a week in office (Sunnyvale, CA)
Machine learning and automation platform
Job no longer available
Machine learning and automation platform
501-1000 employees
Job no longer available
$225-310k
4 days a week in office (Sunnyvale, CA)
501-1000 employees
Company mission
CommerceIQ's mission is to empower brands to move from analog to algorithms.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred
- Ideally 10 years of experience in marketing, with at least 7 years in a leadership role within the SaaS or digital commerce industry
- Proven track record of developing and executing successful marketing strategies that drive growth and brand recognition
- Strong understanding of digital commerce and the unique challenges and opportunities it presents
- Excellent interpersonal and communication skills, with the ability to build strong relationships with internal and external stakeholders
- Data-driven mindset with strong analytical and problem-solving abilities
- Proficiency in marketing automation tools, CRM software, and analytics platforms
- The ideal candidate will have a strong background in SaaS product marketing and digital commerce, with a proven track record of leading successful marketing teams and campaigns
What the job involves
- We are seeking an experienced and operational Senior Vice President of Marketing to lead our overall marketing efforts and build a product marketing function for CommerceIQ
- This senior leadership role is critical in driving the company’s growth strategy, brand positioning, and market presence grounded in product marketing
- GTM Planning: Ability to develop and implement comprehensive GTM strategies(positioning, packaging, messaging etc.) that align with the CommerceIQ’s goals and objectives
- Partner with product management to develop go-to-market strategies for new product launches and feature releases - including packaging approach etc
- Effectively communicate product value propositions and differentiate CommerceIQ in the market
- Competitive Analysis: Ability to analyze market trends and competitors to position the company's products effectively and provide appropriate tools for customer facing teams to handle objection handling and positioning
- Analyst relationship management from strategy establishment to Analyst engagement to deliver market leading positioning
- Conduct market research and competitive analysis to identify market trends, opportunities, and threats
- Leverage insights to inform content strategies and deliver content that ensure CommerceIQ remains ahead of industry trends
- Amplification of content to improve market leadership and growth through social, webinars, events
- Customer Journey Mapping: Understanding of the customer lifecycle and ability to create marketing strategies to understand and enhance the customer experience - e.g. NPS, case studies, education, advisory boards etc
- Retention programs: Experience with data driven customer analysis to drive marketing techniques to engage and retain customers
- Analytics: Strong analytical skills to interpret data, generate insights, and optimize marketing campaigns based on gap to plan approach
- ROI Measurement: Ability to measure and report on the effectiveness of marketing initiatives and their return on investment (ROI)
- Cross-Functional Collaboration: Ability to work effectively with other departments, such as sales, product development, and customer success, to achieve common goals
- Communication: Excellent communication skills to articulate marketing strategies and results to stakeholders at all levels to build and maintain confidence
- Manage public relations efforts, including media relations, analyst relations, press releases, and thought leadership initiatives
- Budget Management: Experience in managing marketing budgets and making cost-effective decisions in venture funded companies
- Financial Understanding: Understanding of financial principles and how marketing activities impact the company’s bottom line
- Visionary Leadership: Inspiring and motivating the marketing team to achieve ambitious goals
- Bias to action: Upholding high standards of execution and agility
- This is a unique opportunity in that with product marketing being a new function for the company, you will also be able to build a team around yourself in time
- Reporting directly to our CEO and Founder
Our take
CommerceIQ is an omnichannel eCommerce management platform that leverages machine learning, analytics and automation to increase user sales. By deriving and aggregating in-depth insights from sales, marketing, and competitor intelligence data, its software then generates recommendations and automates actions to fuel growth.
Having started out primarily on Amazon where it’s now an Advertising Partner - partially due to CEO Guru Hariharan’s previous with the online retail giant - the company has since expanded to cover Instacart, Target and Walmart, and has recorded exponential growth in recent years, with both revenue and customers doubling in 2021. Kellogg’s, Nestle, Colgate and Whirlpool are all customers, a fact which would have contributed to a recent investment boost.
Not long ago, CommerceIQ joined the unicorn club and is investing its 2022 capital into accelerating the development of its unified retail eCommerce management platform. With the worldwide eCommerce growth expected to hit $7.4 trillion by 2025, and the company’s position as an aid for legacy companies rather than a disruptor, further success looks increasingly likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2022
$115m
SERIES D
Jun 2021
$60m
SERIES C
Total funding: $195.5m
Company benefits
- Learning & Development - Growth is important. That’s why we provide a dedicated learning budget to support your growth and development
- Competitive Pay - Come join our team and you’ll receive a generous benefit package that takes care of your family and you, including Medical, Vision, and Dental insurance, a 401K and more
- Equity - At CommerceIQ, you’ll have skin in the game with our equity awards. When we win, you win
- Unlimited PTO - We believe in creating an environment that helps you be your absolute best, whether it means taking a break to climb Mt. Rainier or pampering yourself on a cruise
- Work/Life Balance - Every last Friday of the month is off! We know there is a time to work and there is a time to leave work behind. At CommerceIQ, we offer flexible hours
Company values
- Customer Obsession - We delight in bringing value to our customers, helping them transform and focus on what matters most – even if that means challenging them in order to arrive at the best outcome
- Take Ownership & Deliver Results - We do not get stuck in analysis paralysis. We make decisions quickly even with imperfect data. We move fast to capture the advantage of truly unique ideas and test, learn, fail fast, and innovate
- Dive Deep - We operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdotes differ. No task is beneath us
- Curiosity & Self Learning - We demonstrate a passion for learning and always seek to improve ourselves. We are curious about new possibilities and act to explore them
- Win as a Team - We are building a long-term company and how we work and play together matters. Teams that have fun together and trust each-other make each other stronger, and are capable of persevering through hard times
- Take Ownership and Deliver Results - We hire owners and we trust them to make the best decisions on behalf of our customers and the company. Owners do not need permission prior to taking action, but also know when to ask for help. Owners own successes and failures
Company HQ
Mountain View, CA
Articles
Leadership
Guru Hariharan
(CEO)Started out as a Researcher at IBM. Was Manager of Amazon Seller Services and Director and GM of Global Marketplace Experience at eBay.
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