Product Marketing Manager, Wolters Kluwer

• 5+ years of experience as a Product Marketing Manager at a B2B SaaS company
• Demonstrated experience leading go-to-market initiatives and new product launches
• Experience with email marketing platforms, CRM systems, and marketing automation tools
• Proven experience translating product features into clear customer value propositions and messaging
• Experience conducting competitive analysis and market research to inform product positioning
• Strong experience developing and executing customer marketing and email campaigns that drive upsell, cross-sell, expansion opportunities, and pipeline generation
• Experience creating high-quality sales enablement materials such as one-pagers, presentations, and competitive battlecards
• Demonstrated ability to collaborate cross-functionally with Product, Marketing, Sales, and Customer Success to develop compelling customer case studies and marketing assets
• Excellent written and verbal communication skills with strong attention to detail
• Strong project management skills with the ability to manage multiple initiatives, coordinate stakeholders, and deliver results in a fast-paced, cross-functional environment

Desirable

• As Product Marketing Manager, you will play a central role in connecting Brightflag’s product capabilities with customer needs and market opportunities
• You’ll work cross-functionally with Product, Sales, Customer Success, and Marketing to execute programs to support awareness and adoption of enhancements across Brightflag’s core e-billing platform
• Additionally, you will support product launches and go-to-market plans that drive cross-sell and up-sell opportunities
• This role is ideal for someone who is execution-oriented, with strong project management skills and a passion for telling compelling product stories
• Develop clear, differentiated product positioning and messaging, translating complex capabilities into compelling, customer-centric value propositions for key audiences
• Own and evolve the product narrative across Brightflag.com and key channels, optimizing high-impact pages (platform, customer stories) for engagement and conversion
• Lead end-to-end product launches, building and scaling structured frameworks for major releases, new features, and ongoing updates
• Conduct customer, market, and competitive research to inform go-to-market strategy and influence the product roadmap
• Develop and execute integrated product marketing programs that drive awareness, engagement, and product adoption across the customer lifecycle
• Partner cross-functionally with Marketing, Sales, Product, and Customer Success to deliver cohesive campaigns across web, email, events, and sales channels
• Drive expansion revenue (NRR) through targeted upsell and cross-sell initiatives, including lifecycle messaging, campaigns, and enablement
• Create high-impact customer-facing assets, including ROI narratives, case studies, and sales enablement materials
• Leverage product usage data and customer insights to identify growth opportunities and inform strategy