Senior SEO Executive, Trainline
More information about location
2+ days a week in office (Holborn, London)
Train ticketing platform
Be an early applicant
Train ticketing platform
1001+ employees
Be an early applicant
More information about location
2+ days a week in office (Holborn, London)
1001+ employees
Company mission
We're building the world's no.1 rail platform while empowering greener travel choices, connecting people and places.
Role
Who you are
- Previous experience working in Enterprise SEO
- Positive attitude, growth mindset, flexible and can work collaboratively
- Understanding of traditional search engines and the algorithmic ranking factors; how search engines, read, index and value content
- Starting to develop an understanding of Generative Engines and how SEO is expanding (GEO)
- Knowledge of optimisation of search engines tools to enhance brand visibility, including schema markup
- Previous experience executing Organic Search strategies
- Skilled Microsoft Office user, especially Excel
- Basic knowledge in using analytics tools such as Google Search Console and Google Analytics, and happy to learn working with new tools
- Familiar with SEO tools such as STAT, Screaming Frog, SEMRush, Botify and Ahrefs
- Ability to devise creative SEO solutions across complex websites
- Excellent written and verbal communication skills
- Strong copywriter and content-savvy
- Experience with updating content via a CMS platform
- Ability to manage target expectations and report on KPI’s
- Enjoys and is comfortable working in a fast-paced environment
- Enthusiastic, energetic and creative, likes to bring ideas to the table
- Analytical with a high attention to detail
- Approachable self-starter who is passionate for achieving results in the ever-changing landscape of SEO
- Results-oriented with strong sense of ownership of projects and the ability to manage multiple deadlines
What the job involves
- At Trainline, SEO is a vital channel within the Growth team. We’re looking for a highly motivated and commercially minded Senior SEO Executive who can support and grow the English-speaking markets
- This role is to work directly with and support the SEO leadership team to deliver increased visibility of Trainline in major search engines as well as offering cross-department support where needed
- The role requires applicants with a passion for Organic Search and learning, who can generate and execute ideas for increasing the web presence of Europe’s leading independent train and coach platform
- Conduct thorough keyword research and use this to write and implement targeted updates to meta titles, descriptions, H1’s and other on-page content changes to drive performance
- Create and publish SEO-optimised editorial-style content and landing page copy across various sections of the Trainline website, in line with our brand tone of voice and style guide
- Checking content and copywriting for local accuracy and effectiveness
- Monitor, evaluate and resolve technical bugs/errors that impact UX and search engine performance
- Monitor competitor performance in local search engines and conduct macro trend analysis to find new content gaps to aid the SEO team and other business decisions
- Help activate those opportunities by implementing on-site SEO optimisation and changes
- Use a range of tools to monitor the SEO health of our website as well as analysing search engine and keyword performance to find valuable opportunities
- Monitor the ever-evolving landscape of AI Search / Generative Engines, formulating strategies to drive organic traffic from these new sources
- Contribute to technical SEO optimisations at scale, for example internal linking
- Provide support to the SEO leadership team to deliver the business objectives
- Work collaboratively with other marketing channels on developing a localised SEO content roadmap to drive performance
Salary benchmarks
Our take
Trainline make it super easy to book transport tickets. Their app is intuitive and well designed. and they're even pioneering paperless travel, allowing you to store your tickets in the app.
They're hyper focused on customer experience and have a product culture of fast iteration to deliver great outcomes for customers.
Their customers make 170,000 journeys a day and they sell 200 tickets a minute.
They're continuing to innovate to stay ahead. They're using machine learning to predict price movements and are integrating with Siri and Google Assistant so people can buy tickets just by speaking to their phone.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% female employees
14% employee growth in 12 months
Company
Employee endorsements
Challenging work
"The complex nature of the market as we work with different suppliers is an amazing opportunity to create fluid solutions. A very well segmented..."
Company benefits
- Flexible working (40% min office attendance)
- Cycle to work scheme
- Gym memberships
- Private Health and dental Insurance
- Pension (matched contributions)
- Income Protection
- Share Incentive Plan (buy one get one free)
- Learning budget
- Primary & Secondary Caregiver Leave
- Shared Parental Leave
- Enhanced sick pay
- Free Perkbox subscription
Company values
- Own It - We care about every customer, partner and journey
- Do Good - We make a positive impact
- Travel Together - We're one team
- Think Big - We are building the future of rail
Company HQ
Farringdon, London, UK
Articles
Leadership
Jody Ford
(CEO, not founder)Previously Non-exec Director of Moonpig and Photobox Group.
Milena Nikolic
(Chief Technology Officer, not founder)Previously Engineering Director at Google.
Lisa Hillier
(Chief People Officer, not founder)Previously Chief People Officer at Gousto , The Restaurant Group and Just Eat.
Mike Hyde
(Chief Data Officer, not founder)Previously at Meta.
Dave Price
(Chief Product Officer, not founder)Previously at Spotify and GoEuro.
People progressing
Joined as a Product Manager. Promoted to Product Manager after 1 year. Then promoted again to Principal Product Manager after 7 months and is currently Product Director.
Joined as Business Performance Analyst. Promoted to Senior Analyst after 1.5 years. Then promoted again to Commercial Manager after 7 months.
Diversity, Equity & Inclusion at Trainline
- 💚 Diversity drives us forward We know that having a diverse team is crucial to Trainline’s ongoing success. A team that is diverse in all forms – gender, ethnicity, sexuality, disability, nationality and diversity of thought are key to Trainline being an inclusive environment where every Trainliner can be their true self. We're committed to creating workplaces where everyone belongs, is celebrated and their differences are valued, creating an awesome employee and customer experience. 💚 Meet our Networks Our diversity networks are inclusive communities developed and led by Trainliners, with sponsorship and support from senior leaders. They're all about empowering and supporting underrepresented groups, by providing a safe space to talk, a place to come up with new ideas and a channel for voices to be heard. 🚀 Women in Leadership 💜 Artemis (gender equality) 🏳️🌈 Rainbow Train (LGBTQIA+) 🌻 Sunflower (accessibility) 🌍 Ethnic Diversity Network 🐣 Parent & Carers
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