VP of Growth Marketing, LegalZoom
$216-345.6k
Office located in Sherman Oaks or Mountain View, CA
Online legal advice platform
Open for applications
Online legal advice platform
1001+ employees
Open for applications
$216-345.6k
Office located in Sherman Oaks or Mountain View, CA
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- 12+ years of growth or performance marketing leadership experience with full-funnel ownership
- Proven track record scaling multi-channel acquisition while improving efficiency and lifetime value
- Deep expertise in paid media, SEO, lifecycle marketing, and marketing technology
- Demonstrated experience leveraging AI to drive measurable operational and performance gains
- Strong financial acumen with experience managing significant marketing investment
- Experience accelerating growth across multiple customer segments, including established businesses
- Data-informed leader with comfort defining metrics and building measurement frameworks
- Proven ability to build and scale high-performing teams
- Exceptional cross-functional leadership and executive communication skills
What the job involves
- The Vice President of Growth is responsible for defining and executing LegalZoom’s end-to-end growth strategy—accelerating customer acquisition and retention across organic discovery (SEO/AEO), paid media, lifecycle engagement, and marketing technology infrastructure
- This role sits at the intersection of Marketing, Product, Finance, Data, and Technology, ensuring alignment between how LegalZoom attracts customers, converts demand, deepens relationships, and scales efficiently
- This leader translates company strategy—including LegalZoom’s three-year growth plan—into integrated, measurable growth programs that operate as one connected engine. They are responsible for accelerating customer acquisition across both new entrepreneurs and established businesses, while leveraging AI and technology to improve performance, efficiency, and long-term enterprise value
- Translate company-level strategy into a clear, integrated growth roadmap across acquisition and retention
- Partner closely with the CMO and senior cross-functional leaders across Marketing, Product, Finance, Data, Engineering, and Customer Experience to drive full-funnel growth
- Align paid, organic, lifecycle, and product-led initiatives into a unified operating model
- Accelerate acquisition of established businesses as a core pillar of LegalZoom’s three-year strategy
- Act as a senior cross-functional leader and trusted advisor, aligning stakeholders around shared growth goals
- Build, lead, and develop high-performing teams across Paid Media, SEO/AEO, Lifecycle, and Marketing Technology
- Own performance marketing strategy across Search, Social, Display, Affiliates, Partnerships, and emerging channels
- Optimize capital allocation using incrementality testing, marketing mix modeling, and advanced attribution frameworks
- Improve creative velocity and testing through AI-enabled tools and automation
- Identify and scale new acquisition channels aligned to both startup and established business segments
- Continuously improve efficiency, scalability, and measurable ROI across performance investments
- Own organic acquisition strategy across traditional SEO and AI-native discovery environments
- Lead AI Engine Optimization efforts, ensuring LegalZoom is surfaced in AI Overviews, generative search results, and large language model citations
- Partner with Product and Engineering to embed structured data, technical SEO excellence, and AI-readiness into site architecture
- Build scalable, intent-driven content frameworks aligned to high-value customer segments
- Refine measurement systems for AI visibility, citation share, and organic contribution to revenue
- Own lifecycle strategy across onboarding, activation, cross-sell, renewals, and subscription engagement
- Improve retention and lifetime value through behavioral segmentation, personalization, and automation
- Develop tailored lifecycle programs for established businesses to increase engagement and expansion revenue
- Ensure seamless connection between acquisition messaging and post-purchase customer experience
- Partner with Product to reduce churn and improve activation for high-value cohorts
- Leverage and implement AI solutions to improve operational efficiency and marketing performance
- Embed AI into creative development, media optimization, content production, predictive modeling, and segmentation
- Automate workflows to increase speed-to-market and reduce cost-to-serve
- Establish governance and performance standards for responsible AI usage
- Build internal capabilities that enable teams to operate faster, test more rapidly, and scale efficiently
- Create stronger connections between paid, organic, lifecycle, and product channels so they operate as one cohesive growth engine
- Align data, messaging, and targeting across channels to drive compounding performance
- Ensure audience portability and consistent measurement across paid and owned environments
- Own the marketing technology stack, including CRM/CDP, analytics, experimentation platforms, and attribution systems
- Develop unified dashboards and reporting frameworks to provide visibility into growth performance and investment impact
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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