Customer Lifecycle Marketing Manager, Docker
$124.8-156k
+ Equity
More information about location
App development platform
Open for applications
App development platform
501-1000 employees
Open for applications
$124.8-156k
+ Equity
More information about location
501-1000 employees
Company mission
To increase the time developers spend on innovation, and decrease the time they spend on everything else.
Role
Who you are
- The ideal candidate is a senior, hands-on lifecycle marketing expert with deep experience in technical SaaS and PLG environments, a strong understanding of developer audiences, and a relentless focus on experimentation and optimization
- 7+ years of experience in lifecycle marketing, growth marketing, or customer marketing, ideally in a developer-focused SaaS, PLG, or cloud-native environment
- Proven track record of driving measurable growth in activation, adoption, expansion, and retention metrics through lifecycle marketing programs
- Deep understanding of developer workflows (e.g., Docker, Kubernetes, GitOps, CI/CD pipelines, cloud-native architectures) and technical buying behaviors
- Hands-on expertise with marketing automation (Marketo, MailGun), data and analytics tools (Heap, Looker, Segment), and CRM systems (SFDC)
- Strong experimentation and optimization mindset — comfortable building and running A/B tests, growth experiments, and data-driven hypothesis frameworks
- Experience designing and executing lifecycle strategies rooted in product telemetry, customer intent data, and usage patterns
- Collaborative, self-starter mentality — skilled at influencing cross-functional teams in fast-paced, matrixed organizations
- Familiarity with open-source communities, developer advocacy, and OSS-led growth motions is a plus
What the job involves
- We’re seeking a Customer Lifecycle Marketing Manager to accelerate self-service growth across every stage of the developer journey — from onboarding to expansion
- This role is a key driver of Docker’s product-led growth (PLG) strategy
- You will design and execute high-impact, data-driven programs that improve activation rates, deepen product adoption, increase monetization, and strengthen customer retention across Docker Hub, Docker Desktop, Docker Scout, Model Runner, and beyond
- You’ll work closely with Growth, Product, Engineering, Revenue, and Marketing Operations teams to create scalable lifecycle engines rooted in behavioral data and product telemetry
- Architect and execute full-funnel, multichannel lifecycle campaigns — onboarding, activation, feature adoption, expansion, and retention — grounded in data-driven personalization and product usage insights
- Build integrated, automated lifecycle journeys across email, in-product messaging, community, owned and paid channels
- Develop targeted programs to drive adoption of key platform features (e.g., Model Runner, Docker Scout, Hardened Images, Docker Extensions) and cross-product expansion motions
- Partner with Product, PLG, and Docs teams to align lifecycle touchpoints with onboarding flows, feature releases, and experimentation roadmaps
- Own funnel metrics from activation to expansion — identifying key drop-offs, leading indicators, and opportunity areas
- Implement rigorous A/B and multivariate testing across lifecycle programs to continuously optimize messaging, user flows, offers, and segmentation
- Leverage behavioral data, intent signals, and cohort analysis to drive hyper-personalized, usage-based engagement strategies
- Define customer health scoring models in collaboration with Product and Data teams to prioritize lifecycle plays and trigger interventions
- Partner with Product-Led Growth, Product Management, Engineering, Revenue, and Community teams to ensure lifecycle strategies are embedded into the user experience
- Support monetization and pricing initiatives by designing lifecycle motions that drive freemium-to-paid conversion and expansion to premium features
- Surface actionable customer insights to cross-functional teams based on lifecycle engagement and churn patterns
- Define lifecycle marketing KPIs and build dashboards and reports using Heap, Looker, SFDC, Segment, and other tools
- Deliver weekly and quarterly business reviews with clear performance insights, campaign impact summaries, and data-driven recommendations for ongoing optimization
- Translate complex data into clear storytelling that drives decisions and investments across the Growth, PLG, and Executive teams
- First 30 Days: Deeply understand Docker’s customer lifecycle, self-service funnels, product surfaces, telemetry signals, and growth goals. Audit existing lifecycle programs and performance
- Day 31–60: Launch first set of targeted lifecycle experiments tied to onboarding and early activation; implement quick wins for immediate funnel lift
- Day 61–90: Build and execute a quarterly lifecycle marketing plan aligned to activation, monetization, and expansion targets. Establish lifecycle KPI dashboards and an experimentation roadmap
- Beyond 90 Days: Deliver measurable increases in activation, feature adoption, monetization rates, and customer retention
- Build scalable, automated lifecycle engines that can support Docker’s rapid growth at scale. Become a go-to lifecycle leader for Docker’s self-service growth engine
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the recent past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which is cited to fund hiring new talent, ramping up its business, and continuing to develop and refine its product. It's also embarked on a series of acquisitions to
Steph
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $497.9m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- “Whaleness” Days — At least 1 company wide day off per month
- Employer Paid Holidays
- Generous Maternity and Parental Leave
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
- Virtual Coffee with Co-Workers
Company HQ
China Basin, San Francisco, CA
Leadership
Scott Johnston
(CEO, not founder)Has been COO and CPO with Docker prior to CEO role. Before that was VP, Marketing & Product at Puppet and a Venture Partner at Alloy Ventures.
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