Senior Campaign Manager, LaunchDarkly
$129-210k
Actual salary range is dependent on location. Offers Restricted Stock Units (RSUs)
Feature management for software teams
Job no longer available
Feature management for software teams
501-1000 employees
Job no longer available
$129-210k
Actual salary range is dependent on location. Offers Restricted Stock Units (RSUs)
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- The ideal candidate will combine a deep understanding of demand generation and ABM frameworks, a proven track record of collaboration and influence across marketing, sales, and operations teams, and a desire to support the build of a critical function from the ground up
- Typically requires a minimum of 12 years of related experience in B2B marketing, integrated campaigns, and ABM, including experience building new campaigns from the ground up
- Proven ability to translate strategic business goals into marketing strategies and executable programs that deliver measurable results
- Demonstrated ability to define, adapt, and champion demand gen and ABM frameworks across departments
- Skilled at leading through influence and alignment across cross-functional and executive stakeholders
- Deep experience partnering with Sales, Product Marketing, and Revenue Operations on pipeline generation, acceleration and account engagement strategies
- Able to communicate complex ideas clearly across all levels of the company, guide strategic conversations, and influence outcomes in ambiguous environments
- Experience in B2B SaaS or high-growth technology environments strongly preferred
What the job involves
- We are seeking a marketing campaign expert to help build and scale the Integrated Campaigns function at LaunchDarkly
- The Senior Campaign Manager will plan, build, and optimize LaunchDarkly marketing campaigns, with the primary objective of generating pipeline and revenue with new business accounts
- This role will utilize full-funnel ABM campaigns across multiple channels to generate awareness and demand, enable sales to generate new selling opportunities, and accelerate existing opportunities to become customers
- Own the planning, build, and optimization of new logo campaigns that drive new logo pipeline and revenue generation
- Implement and drive cross-functional adoption of account-based methodologies as a core foundation for all campaign activities
- Create full-funnel, multi-channel campaign plans that align messaging to buyer needs and buyer funnel stage, through any marketing channel
- Partner closely with sales teams to identify the right accounts to target, and enable coordinated execution of outreach efforts between teams
- Collaborate with Revenue Operations to architect and evolve scalable cross-functional processes that improve visibility, insight flow, and GTM decision-making
- Participate in interlocks with Sales and Rev Ops to ensure feedback loops are used to assess campaign performance, collect feedback, and continuously optimize
- Drive cross-functional collaboration across marketing teams including brand, product management, creative, content, project management, and marketing operations to ensure seamless execution of campaigns
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
Demonstrating its value to businesses, the platform is used by the likes of IBM, Intuit and Atlassian. Recently it has seemed to focus on further scaling its growth as it develops towards being a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Lakeside, Oakland, CA
Leadership
Edith Harbaugh
(Co-founder, Executive Chair & CEO)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(Co-founder & CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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