Member Growth Director, Spring Health
Lifecycle Marketing
$173.1-216.4k
+ Stock Options
Personalized mental healthcare
Open for applications
Personalized mental healthcare
1001+ employees
Open for applications
$173.1-216.4k
+ Stock Options
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- This leader must have a growth marketing mindset, be highly data-driven, and have deep expertise in A/B testing, campaign optimization, and marketing automation (ideally Iterable)
- 10+ years of experience in lifecycle marketing / growth marketing, preferably in healthtech, B2B2C, and/or D2C
- Deep expertise in marketing automation platforms, ideally Iterable
- Channel expertise across email, SMS, push, in-app messaging, and direct mail
- Highly analytical and data-driven, with experience running and interpreting A/B tests to optimize performance
- Strong process and QA management skills, ensuring flawless execution of marketing campaigns and automation
- A results-driven, growth marketing mindset, with a focus on continuous optimization and improvement
- Excellent cross-functional collaboration skills, with the ability to partner with Product, Data/BI, CS, and other cross-functional stakeholders to align lifecycle marketing strategies with member needs
- Experience leading and growing a team, fostering a high-performance, innovative, and experimentation minded culture
- Passion for mental health and healthcare innovation, with a desire to make a meaningful impact on the well-being of millions of lives
What the job involves
- The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing initiatives
- Reporting to the VP of Marketing, this role will lead and scale our lifecycle marketing team, build best-in-class automated journeys, and develop multi-channel engagement strategies that improve funnel conversion rates and drive revenue
- They will also be responsible for establishing and maintaining rigorous QA processes to ensure flawless execution
- Lead and Scale a High-Performing Team: Manage and mentor a team of lifecycle marketers, ensuring alignment with business objectives and marketing priorities
- Own and Optimize Lifecycle Marketing Strategy: Design, execute, and refine strategies to acquire, activate, retain, and re-engage members across email, SMS, push notifications, in-app messaging, and direct mail
- Enhance Funnel Performance: Develop lifecycle marketing programs that increase conversion rates at each stage of the member journey, from enrollment, to activation, to engagement and retention
- Leverage Data & Experimentation: Utilize A/B and multivariate testing, segmentation strategies, and behavioral insights to drive personalized, high-performing campaigns
- Scale Automation & Personalization: Build and optimize automated journeys using Iterable, ensuring the right message reaches the right person at the right time
- Refine and Implement QA Processes: Establish and oversee QA protocols to ensure marketing campaigns and automations are deployed accurately and efficiently
- Cross-Functional Collaboration: Partner with Product, Eng, Data/BI, and CS teams to align lifecycle marketing efforts with product experience, customer (partner) requirements, and business objectives
- Martech subject matter expertise: Ability to dive deep with prod, eng, and data teams on our data architecture, infrastructure, and integrations between platforms to ensure seamless scalability and accurate reporting
- Measure and Report Impact: Establish clear KPIs, dashboards, and reporting frameworks to track campaign performance, experimentation roadmap, and overall impact of lifecycle marketing touchpoints and journeys on member funnel conversion rates and revenue
- Increased Funnel Conversion: Member engagement, onboarding, and activation rates are measurably improved through optimized lifecycle campaigns
- Scalable & Automated Processes: A highly efficient, scalable lifecycle marketing system is in place, leveraging automation and dynamic personalization
- High-Impact Testing & Optimization: Data-driven testing strategies are running constantly, with results driving measurable lift in member acquisition, engagement, and retention
- Improved Reporting and Visibility: You’ve helped us improve our reporting and visibility across the wider org in terms of lifecycle marketing impact and strategy
- Rigorous QA & Process Excellence: The team has a world-class QA framework that prevents errors and ensures campaigns execute flawlessly
- Strong Cross-Functional Partnerships: The team is fully aligned with Prod/Eng, Data/BI, and other cross-functional stakeholders to enhance personalization and member experience across marketing and product touchpoints and journeys
- Proven Business Impact: Lifecycle marketing initiatives are delivering clear ROI, contributing directly to member enrollment, appointments booked, and ultimately achieving aggressive revenue goals
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalized, failing to deliver the personalized mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalized care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioral health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasizing the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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