Senior User Researcher, Carwow
12 Month Fixed Term Contract
+ Share options
More information about location
2+ days a week in office (Victoria, London)
Leveraging technology, media and innovation to reimagine car-changing.
Be an early applicant
Leveraging technology, media and innovation to reimagine car-changing.
501-1000 employees
Be an early applicant
+ Share options
More information about location
2+ days a week in office (Victoria, London)
501-1000 employees
Company mission
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
Role
Who you are
- Minimum of 3+ years' experience, working in user research
- You will know the best practice for gathering qualitative and qualitative research and setting up and executing research projects, building a bigger picture of the pain points all car buyers experience
- 3+ years of user research experience
- Ability to learn and employ a variety of research methodologies including focus groups, usability testing, user journey analysis and mapping, multivariate testing
- Understanding of how to measure customer satisfaction and net promoter score
- A collaborative working style, strong interpersonal skills and an ability to work well in small group settings as well as independently
- Excellent communication skills both written and verbal - a storyteller and who can build relationships with a diverse set of stakeholders. Clearly explaining the best approach to gather insight for a particular business need
- Experience working on multiple projects simultaneously
- Display a strong comprehension of the strengths and limitations of the different research methods, inclusive of when and how to apply each in product/market/consumer analysis
- Be proficient at creating engaging content for presentations
- Must display a genuine passion for product-centric innovation; must have keen and exceptional attention to detail; and more importantly, an ability to identify root recommendations inspired by the consumers’ needs and behaviours
What the job involves
- Carwow is looking for a Senior User Researcher to join our team
- Our research team covers all aspects of research and insights, working across the business with a particular focus on the business needs of Marketing and Product
- User Research is at the heart of user-centred design
- You'll be working with Product and Marketing stakeholders, including Product Managers and Designers
- Research acts as a guiding compass to our day-to-day function, playing a vital role in how carwow plans for the long term, helping us to build a picture of the automotive industry gathering user foresight and insight
- User Researchers use several powerful methods to build the narrative of a users story and needs, conducting qualitative and quantitive research
- These observations help us to understand the goals of a car buyer needs, helping them to find the right car, at the right price from the right dealer
- Planning, designing and preparing a wide range of research activities in support of the Product and Marketing teams
- Work independently on research plans and be able to challenge assumptions and validate problems with data
- Have an in-depth domain knowledge of the Product
- Working closely with stakeholders to understand the requirements of a project
- Translating industry and user research and data into user stories, establishing business requirements and writing user acceptance criteria for a task
- Work directly with stakeholders in scoping work, recruiting of test participants, preparing discussion guides, designing test tasks and moderating research sessions
- Taking ownership and working with international stakeholders from carwow's Munich and Madrid offices
- Helping to collate user feedback and delegate tasks in measuring customer satisfaction, product/market fit, carrying out customer calls and understanding how consumers in different markets approach car buying
- Analyse and synthesize information through writing executive summaries and categorising feedback, then collating them into recommendations
- Incorporate and cross-reference learnings from existing research plans, identifying patterns in research
- Write and craft in-depth user personas, telling the story of the user needs when purchasing a car
- Effectively communicating user research findings to the team and the wider organisation, giving the wider team a strong and empathetic understanding of their users
- Working closely with Product Managers, Brand and Product Designers, Developers to help turn research findings into stories and actions that lead to valuable Product features
Salary benchmarks
Our take
Carwow believes there should be a better way to buy cars than the traditional method of visiting local dealerships and negotiating prices. The platform has simplified the car-buying process by allowing customers to easily find the exact car they want, including the preferred combination of optional extras while eliminating the need for haggling. This has made Carwow a popular choice for consumers looking for a more transparent and hassle-free experience.
As the largest web platform for new car sales in the UK, Germany, and Spain, Carow has grown rapidly through innovative marketing strategies. One of its key tactics is leveraging it massive YouTube following, which boasts nearly 10M subscribers. The videos feature a mix of in-depth car reviews and entertaining drag races, helping to engage potential customers and drive traffic to the platform.
Over 10M customers now use the platform to buy and sell cars and in 2023, nearly £3B worth of cars were bought through the platform. Carwow continues to grow and innovate, and with its strong customer base and expanding partnerships, it's ready for continued success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
36% female employees
52% employee growth in 12 months
Company
Employee endorsements
Career progression
"A significant proportion of carwow's mid-managerial leaders have been internally promoted, and there are countless examples of people going from an..."
Funding (last 2 of 9 rounds)
Jul 2024
$52m
LATE VC
Nov 2023
$3.8m
LATE VC
Total funding: $225.2m
Company benefits
- 🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
- 📈 Employee-friendly share options
- 💰 Pension scheme via Royal London - up to 5% company contribution
- ❤️🩹 Vitality private healthcare insurance
- 💵 Life Assurance - 4x annual salary
- 💚 Monthly coaching sessions with Spill - our mental wellbeing partner
- 👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- 🧒🏽 Bubble childcare support and discounted nanny fees for little ones
- 🏖️ 'Work from abroad for a month' annual scheme
- 🧠 Generous learning and development budget
- 🖥️ £500/€550 home office budget
Company values
- Be clear
- Be collaborative
- Be curious
- Be effective
- Be humble
- Be positive
- Be proactive
Company HQ
Victoria, London, UK
Articles
Leadership
David Santoro
(Co-Founder & CTO)Experienced Developer having previously worked at Barclays, ITV, ThoughtWorks, Xbright, and Confetti Network.
John Veichmanis
(CEO)Previously the CMO at Farfetch and Vice President of Global Search Marketing and Consumer Acquisition at Expedia.
Alice Flaye
(Chief Business & Operations Officer)Previously worked in People and Strategic Projects at Sproutl. Prior to that they spend 5 years at Farfetch in various Senior Legal roles.
Sally Foote
(Chief Commercial Officer - Sell My Car)Previously the Vice President of eCommerce at GoCompare. They also spent 6 years at 10 Digital Ladies as an Associate.
People progressing
Joined as an Account Manager in 2016. Has worked as Director of Strategic Growth of 'Sell Your Car' since November 2023.
Alyx joined as an Account Manager in 2017, they are now the Head of Commercial Operations and Leasing.
Diversity, Equity & Inclusion at Carwow
Zaina Ishaq (Culture & Inclusion Manager)
- Our mission is to foster an environment of belonging that enables everyone to bring their authentic selves to work, harnessing the unique perspectives and talents that drive us to be the car-changing experts for life’s defining moments. Our DEI strategy is centred around three key pillars; Talent Attraction, Supporting Career Development and Inclusive Workplaces.
- We recently launched our own real-time DEI Gender & Ethnicity Pay Gap dashboard to measure the impact of our efforts in real time
- We've developed our Internal Mentoring Programme to help employees from diverse backgrounds climb the career ladder
- We are proud partners of BYP Network - helping us to attract and retain black talent
Share this job
View 24 more jobs at Carwow