Demand Generation Manager, Sinch
$95.7-110k
Cloud communications for businesses
Open for applications
Cloud communications for businesses
1001+ employees
Open for applications
$95.7-110k
1001+ employees
Company mission
To bring businesses and people closer through personalised engagement.
Role
Who you are
- If you’re passionate about managing impactful SEM campaigns and optimizing digital marketing strategies to achieve business goals, this is the role for you
- Bachelor’s degree in marketing, communications, business, or a related field
- 5+ years of experience managing SEM/PPC campaigns and digital marketing strategies with a proven track record of driving high-quality leads
- Proficiency in Google Ads, SEMrush, Salesforce Marketing Cloud, 6Sense, Microsoft 365, Asana project management software, and WordPress
- Strong expertise in SEM/PPC strategy, campaign optimization, and performance tracking
- Analytical mindset with the ability to optimize campaigns based on data and key performance metrics
- Ability to work cross-functionally, guiding content creation for campaigns while ensuring alignment with lead generation goals
- Excellent communication skills, with the ability to clearly present campaign performance and strategy to internal stakeholders
- Strong strategic thinker with a focus on performance and results
- Highly self-motivated with excellent project management skills and the ability to manage multiple campaigns in a fast-paced environment
- Detail-oriented and proactive, with a results-driven mindset
What the job involves
- Sinch is seeking a strategic and data-driven Demand Generation Manager to join our marketing team
- In this role, you’ll be responsible for driving high-quality leads and generating demand through effective SEM campaigns, while ensuring that all paid media initiatives are optimized to deliver strong ROI
- You will primarily focus on driving traffic and converting prospects through search engine advertising, leveraging data to optimize campaigns, and supporting growth in North America
- SEM & Paid Media Strategy: Lead the development and execution of search engine marketing (SEM) strategies to drive high-quality traffic, optimize ad spend, and generate leads. Oversee all aspects of paid search campaigns, including keyword targeting, bid management, and budget allocation
- Campaign Management & Optimization: Continuously monitor and optimize SEM campaigns to meet KPIs and deliver strong ROI. Use paid media dashboards (e.g., Google Ads, LinkedIn) to track campaign performance and adjust tactics for improved results
- Data-Driven Optimization: Analyze performance data to provide actionable insights and make data-driven decisions for optimizing SEM strategies. Focus on KPIs such as cost-per-click (CPC), cost-per-acquisition (CPA), conversion rates, and lead quality
- Collaborative Content Strategy: Work with the content team to guide the creation of ad copy, landing pages, and any other content required for paid media campaigns to ensure alignment with overall campaign goals
- Vendor & Partner Management: Evaluate and work with vendors and partners to expand reach and improve the cost-effectiveness of paid media campaigns
- North America Focus: Focus on driving SEM demand generation specifically within the North American market, understanding regional nuances, and adapting campaigns accordingly
Application process
- This role will be accepting applications until 03/28/25 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation
- Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role
- At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel
- We believe in a two-way process and encourage you to ask questions throughout the journey
Our take
Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.
The company’s rise is due in part to an increased marketing focus on cultivating a highly personalised relationship between customer and brand. In part, too, it’s down to the surge in custom Sinch saw over recent years when more familiar channels of customer/brand communication went down. That seems to have settled now, but personalized messages, over text specifically, continues to play well among younger consumers.
It's going to prove a tough market to navigate going forward, though. Equally well-established competitors like Twilio, 8x8, and Link Mobility Group all have similar offerings. Sinch's foray into conversational AI will help them keep pace, as will their steady march of acquisitions, fundraising to fuel scaling efforts and partnerships with the likes of Salesforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2017
$15.2m
LATE VC
Apr 2016
$1.1m
SEED
Total funding: $16.3m
Company HQ
Stadshagen, Stockholm, Stockholm County
Leadership
Laurinda Pang
(CEO)Previously President of Global Customer Success and International / Wholesale Markets at Lumen Technologies. Was also Chair of the ITW | Global Leaders' Forum and Independent Director at Acacia Communications.
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