Public Relations Director, CookUnity
$110-180k
1 day a week in office
Ready-meal delivery marketplace
Open for applications
Ready-meal delivery marketplace
201-500 employees
Open for applications
$110-180k
1 day a week in office
201-500 employees
Company mission
CookUnity is on a mission to unlock the world’s best food creators and bring their meals to the masses.
Role
Who you are
- The ideal candidate will be collaborative, a detailed project manager, and creative storyteller who excels at spotting trends, creating data-driven news stories, and getting ahead of the narrative
- 10+ years in public relations, communications or related field
- Experience at premium consumer and/or technology brands or startups
- Growth mindset and entrepreneurial spirit, operating with a bias for action and will to figure things out with minimal oversight
- Strategic thinker with proven success developing communications programs and initiatives
- Storyteller with outstanding communication skills, demonstrating clarity of thought, ability to influence, and adopting appropriate tone of voice
- Good judgement, a knack for diplomacy, experience with communications project management
- Confidence to engage and build consensus with multiple stakeholder and functional leaders at various levels
- Experience in hospitality, retail or consumer packaged goods preferred
- Passionate about their craft and hungry to learn and develop in a hyper-growth environment
What the job involves
- We are looking for an experienced and versatile communications professional to join CookUnity’s Brand organization
- The ideal candidate will drive high-impact, integrated media relations strategies that take control of the public narrative surrounding CookUnity and ensure our high impact messages are prominent in the category and culture at large
- This individual; will play an important leadership role in creating visibility, authority, and affinity for the CookUnity brand and directly contributing to brand-led growth through top tier earned reach
- This role will include both internal and external communications with a focus on national public relations strategies, media relations, crisis comms, newsjacking, executive comms, employee comms, and mining for and publicizing our most important stories
- Success in this role will be demonstrated by the effective PR and communications strategies and initiatives that support CookUnity’s brand, delivering compelling messages that connect with our stakeholders, and collaborating with and meeting the needs of internal and external partners
- Lead proactive and reactive reputation management: crisis comms as needed, high profile hires/departures, shape high impact/urgent customer communications, etc
- Lead executive communications strategies: thought leadership content creation, speechwriting, comms related social support (LinkedIn), staffing at events/speaking engagements for top execs, etc
- Develop and nurture direct press relationships with top tier outlets, journalists, etc via regular cadence of press outreach, media events/dinners, etc
- Drive external business storytelling strategy around all M&A, fundraising, milestone, IPO, etc comms in leading business outlets
- Develop long-term earned reach strategy and translate into a PR roadmap/playbook for agency to increase velocity and quality of press
- Mine for stories both internally and externally (customers, chefs) and feed to the agency and/or direct press relationships, ensuring proper positioning and inclusion of critical and meaningfully differentiated details
- Support leadership in effectively communicating company strategy, values, principles, and key decisions/announcements to employees
- Support leading regular cadence of employee related communication forums such as Town Halls, In Person Week Events, critical employee Slack channels, etc
- Support comms strategy and execution related to semi-internal audiences unique to our business like Chef Town Halls
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured 15.5 million in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10 million meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, brekfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- 📈 We grow, you grow: Stock Options Plan granted on Day 1
- 🏖 Unlimited PTO policy and paid holidays off
- 🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
- 🕯 Compassionate Leave: 3-5 days each time the need arises
- 🥙 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- 🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
- 👩🏾🏫 Personalized Spanish coach
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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