Applecart uses publicly available data, both online and offline, to create a map of real-world interpersonal relationships. Allowing clients to run more effective advertising and marketing campaigns by leveraging social influence, or word of mouth, which Applecart believes is the most powerful motivator.
Initially focused on political campaigns, Applecart worked to increase voter engagement and turnout. However, in recent years, it has expanded into commercial work, partnering with organisations such as Boeing and nonprofits like The Business Roundtable.
A key backer of Applecart is Ari Emanuel, CEO of Endeavor, a global entertainment and media agency that owns the UFC. While it's unclear if the UFC is currently a client, Emanuel's involvement signals the high-profile clients Applecart is now attracting. Further success has come in the form of Blackstone's impressive $100 million investment in Applecart, setting up 2026 to be a year of further growth for the company.
Steph
Company Specialist at Welcome to the Jungle
