Associate Brand Manager Intern, Keurig
MBA
$2,250/week
Office located in Burlington, MA
Coffee and beverage company
Job no longer available
Coffee and beverage company
501-1000 employees
Job no longer available
$2,250/week
Office located in Burlington, MA
501-1000 employees
Company mission
To create the ultimate beverage experience from source to cup – transforming the way the world understands business.
Role
Who you are
- Four-year college degree
- Actively enrolled in a 2-year full-time MBA program, with expected graduation the year following the internship (1st-year student)
- Must have 3-5 years of post-undergraduate full-time work experience
- Ability to demonstrate strong analytical and project management skills
- Strong computer skills in Excel and PowerPoint
- Ability to multi-task in a cross-functional environment
- Marketing concentration is not a requirement, but a plus
- Consumer packaged goods and beverage experience is a plus
- Consumer research experience on the manufacturing/client side is a plus
- Knowledge of the use of syndicated marketing research databases (e.g., IRI, Nielsen, household panel, MRI, SIP) is a plus
- Strong analytics, including the ability to analyze syndicated and internal business reports
- Strong project management experience, executing a project from start to finish
- Ability to spot potential issues, develop solutions and drive change
- Strong interpersonal and communication skills
- Ability to influence throughout the organization (i.e., cross-functional teams and senior leadership)
- Build team relationships – know when to lead and be led
- Deal with conflict/different views constructively
What the job involves
- Analyze, develop, and implement consumer brand marketing annual plans and contribute to strategic plan development
- Manage marketing budgets to reach volume and profit targets
- Manage communication to field and bottlers on brand programming and successes
- Analysis - Responsible for ongoing analysis supporting brand initiatives. Use brand, industry, and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications. Develop implications and program recommendations for management
- Project Management - Lead and manage designated brand initiatives. Develop objectives, spearhead programs across multiple groups, develop and communicate all consumer, bottler, and field materials, and manage agency execution. Assist in all aspects of the brand including advertising, point of sale, local programs, national sales meeting planning, frequent bottler meeting planning, and promotion development
- Consumer Expert - Ability to take consumer insights and translate them into actionable consumer-driven marketing plans. Understand and communicate the brand's unique selling propositions to key stakeholders - internal DPSG departments, field sales, bottlers, retailers, and consumers. Ensure trademark consistency in all communications
- Business Planning and Budgeting - Assist the Brand Manager in the development of the annual marketing plan, including consumer strategy, creativity, local program development, and national sales meeting and bottler meeting presentations. Own and actively manage marketing budgets, cross-functional alignment, and end-of-year budget performance. Coordinate with finance to research and adjust inappropriate budget entries
- System Communication - Communicate with the field, bottlers, and retailers to secure market approach, manage in-market activities, research/report on local market conditions, and implement programs
- Special Projects - Manage special projects as needed (e.g., PR events, market research projects, competitive sell stories)
Our take
Founded in 1992, Keurig is an American company responsible for the invention of the single-serve coffee pod - the K-Cup pod. Now developing a range of hot and cold beverages, the company has grown through various mergers & partnerships and has a portfolio of iconic brands.
In 2018, Keurig took over Dr Pepper Snapple to create Keurig Dr Pepper. At the time, this was the largest soft drink deal to ever take place and the newly created Keurig Dr Pepper became the third biggest beverage company in the US.
The company is currently in a transition phase as it prepares for its new CEO, Tim Cofer. He will look to fully take over from Bob Gamgort in 2024, and will be initially focused on driving the company's strategic growth and overseeing operations.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Burlington, MA
Leadership
Robert Gamgort
(CEO (Not Founder))30+ year career in consumer products and entertainment, includes positions as CEO of Pinnacle Foods, North American President of Mars and President of Major League Baseball Properties.
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