Senior Content Marketing Manager, Yext

• This role is perfect for someone who thrives at the intersection of storytelling, strategy, and innovation, bringing a data-driven and AI-forward approach to content marketing
• 8+ years in content marketing, content strategy, or editorial leadership
• Proven ability to develop and execute content strategies that drive business impact
• Strong cross-functional collaboration experience, working with product marketing, growth, and revenue teams
• Data-driven mindset, with expertise in content performance measurement and optimization
• Expertise in SEO, AIO, and generative search optimization, ensuring content is discoverable and effective
• Strong storytelling and editorial skills, with an ability to simplify complex topics into compelling content
• Experience managing content repositories, workflows, and editorial calendars for efficiency and impact
• Hands-on experience with AI-powered content tools, with a passion for experimentation and innovation
• Familiarity with project management tools (Asana preferred) to streamline content production

Desirable

• Yext is looking for a Senior Content Marketing Manager to drive the strategy, execution, and performance of high-impact content that fuels engagement and business growth
• In this role, you’ll share our content roadmap, manage editorial production across formats, and leverage AI and data-driven insights to optimize performance
• You will work cross-functionally with marketing, product, creative, and revenue teams to develop content plans that align with business goals, resonates with key audiences, and improves the overall discoverability of our content formats within traditional and emerging AI search channels
• Own content strategy and execution, ensuring content is aligned with audience needs, campaign objectives, and distribution strategies
• Lead content planning and production across multiple formats (blog, videos, reports, web pages, interactive tools), managing both in-house and external contributions
• Shape content strategy with cross-functional partners, working closely with product marketing, demand generation, creative, and campaign teams
• Optimize content for generative AI search and SEO, improving visibility and engagement across digital touchpoints
• Leverage data and analytics to track content performance, refine strategy, and drive measurable impact
• Enhance and manage content repositories, making high-value content easily accessible and actionable for teams
• Audit, refresh, and repurpose existing content, ensuring alignment with brand, messaging, and performance goals
• Champion AI and content innovation, experimenting with emerging tools and best practices to evolve Yext’s content strategy