Senior Product & Optimisation Manager, PetLabCo.
Office located in Nr Tower Hill, London
Food and supplements for pets
Job no longer available
Food and supplements for pets
101-200 employees
Job no longer available
Office located in Nr Tower Hill, London
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- Deep understanding of end-to-end trading metrics including CAC, conversion rate, AOV, acquisition mix and Lifetime Value
- Extensive experience in trading and optimisation specifically focused on maximising Lifetime Value through experimentation, user experience improvements and data driven prioritisation
- Extensive experience in experimentation methodologies including A/B, MVT and split URL testing with a strong grasp of best practice and statistical rigour
- Strong ability to discover and prioritise opportunities using both quantitative and qualitative insight
- Proficient in data driven insight discovery using analytics and behaviour tools such as Google Analytics, FullStory, Hotjar, Glassbox and Content Square
- Experience working with experimentation and testing platforms such as Optimizely, Adobe Target, VWO and Webtrends Optimize
- Strong capability in producing clear objective driven briefs for design and copy grounded in trading priorities data and research
- Strong experience operating end-to-end product delivery workflows from road mapping and sprint planning through to delivery, using Jira to define requirements for design, development, copy, compliance and to coordinate cross functional execution
- Good understanding of core UX principles to support ideation and solution design from insight led discovery
- Excellent communication skills and empathy enabling effective collaboration with teams and stakeholders is essential
- Experience in project management and resource planning
- Familiarity with HTML CSS and basic web development principles is a plus
What the job involves
- Reporting to the Head of Product and Optimisation within Growth, you will lead the scope, and delivery of our DTC acquisition roadmap, focusing primarily on the USA, Canada and UK markets
- You will be accountable for end-to-end performance, ensuring strategy and optimisation are tightly connected and commercially impactful
- You will operate within a strong experimentation culture, using data, insight and structured experimentation to shape the roadmap, prioritise opportunities, and validate impact
- Shaping ideas and hypotheses through insight and experimentation
- Delivering change through prioritisation, planning and execution
- Analysing performance and translating data into actionable insights
- Solving complex problems across trading experience and technology
- Communicating progress, impact and learnings clearly and confidently
- Continuously monitor and analyse growth metrics and business performance, providing insights and recommendations for optimisation
- Manage and lead multiple growth projects from inception to completion, ensuring project goals and objectives are met
- Work comfortably on both short-term trading initiatives and long-term strategic growth
- At PetLabCo., we value experimentation, so confidently leading initiatives from ideation through to delivery, measurement, and decision-making is essential
- Collaborate with various teams, including UX & Design, Product Delivery, Engineering, Compliance, and Data, requiring strong teamwork skills
- Work closely and collaboratively with the team to guide and support more junior members in their delivery flows, whilst maintaining oversight of end-to-end product and experience optimisation
- Stay updated with industry trends and best practices that support growth, including conversion rate optimisation and experimentation methodologies
Salary benchmarks
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Time OFF: We offer generous Annual Leave of 28 days + public and bank holidays.
- Private Healthcare: we offer private healthcare through our partner, Vitality.
- Give Back Day: An extra day off in the year to volunteer, plus a £50 contribution to your chosen charity.
- Pension Scheme: 5% contributions towards your pension scheme!
- Monthly Events: Monthly office and virtual events including our annual puppy therapy event with our partner, Paws in Work.
- Enhanced Maternity/Paternity/Adoption Leave: because time with new family members is important!
- Discount Vouchers & Gym Memberships: Get discounts at a whole range of retailers and gym memberships through our provider, Wellhub.
- Cycle2Work Scheme: Government initiative which offers a cost-effective way to buy new cycling equipment.
- Nursery Salary Sacrifice Scheme: A great way to save money on childcare through our partner, Enjoy Benefits.
- Copmpany Bonus: Paid out annually.
- Help@Hand: Employee Assistance Programme offering a range of health, life, money and wellbeing support.
- Pet friendly office!: Come and see for yourself...
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
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