Senior Product & Optimisation Manager, Petlab
Salary not provided
CSS
HTML
Google Analytics
JIRA
Optimizely
Hotjar
FullStory
Senior and Expert level
London
Office located in Nr Tower Hill, London
Food and supplements for pets
Open for applications
Food and supplements for pets
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Open for applications
Salary not provided
CSS
HTML
Google Analytics
JIRA
Optimizely
Hotjar
FullStory
Senior and Expert level
London
Office located in Nr Tower Hill, London
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Company mission
To maximise the health and well-being of every pet.
Role
Who you are
- Deep understanding of end-to-end trading metrics including CAC, conversion rate, AOV, acquisition mix and Lifetime Value
- Extensive experience in trading and optimisation specifically focused on maximising Lifetime Value through experimentation, user experience improvements and data driven prioritisation
- Extensive experience in experimentation methodologies including A/B, MVT and split URL testing with a strong grasp of best practice and statistical rigour
- Strong ability to discover and prioritise opportunities using both quantitative and qualitative insight
- Proficient in data driven insight discovery using analytics and behaviour tools such as Google Analytics, FullStory, Hotjar, Glassbox and Content Square
- Experience working with experimentation and testing platforms such as Optimizely, Adobe Target, VWO and Webtrends Optimize
- Strong capability in producing clear objective driven briefs for design and copy grounded in trading priorities data and research
- Strong experience operating end-to-end product delivery workflows from road mapping and sprint planning through to delivery, using Jira to define requirements for design, development, copy, compliance and to coordinate cross functional execution
- Good understanding of core UX principles to support ideation and solution design from insight led discovery
- Excellent communication skills and empathy enabling effective collaboration with teams and stakeholders is essential
- Experience in project management and resource planning
- Familiarity with HTML CSS and basic web development principles is a plus
What the job involves
- Reporting to the Head of Product and Optimisation within Growth, you will lead the scope, and delivery of our DTC acquisition roadmap, focusing primarily on the USA, Canada and UK markets
- You will be accountable for end-to-end performance, ensuring strategy and optimisation are tightly connected and commercially impactful
- You will operate within a strong experimentation culture, using data, insight and structured experimentation to shape the roadmap, prioritise opportunities, and validate impact
- Shaping ideas and hypotheses through insight and experimentation
- Delivering change through prioritisation, planning and execution
- Analysing performance and translating data into actionable insights
- Solving complex problems across trading experience and technology
- Communicating progress, impact and learnings clearly and confidently
- Continuously monitor and analyse growth metrics and business performance, providing insights and recommendations for optimisation
- Manage and lead multiple growth projects from inception to completion, ensuring project goals and objectives are met
- Work comfortably on both short-term trading initiatives and long-term strategic growth
- At PetLabCo., we value experimentation, so confidently leading initiatives from ideation through to delivery, measurement, and decision-making is essential
- Collaborate with various teams, including UX & Design, Product Delivery, Engineering, Compliance, and Data, requiring strong teamwork skills
- Work closely and collaboratively with the team to guide and support more junior members in their delivery flows, whilst maintaining oversight of end-to-end product and experience optimisation
- Stay updated with industry trends and best practices that support growth, including conversion rate optimisation and experimentation methodologies
Salary benchmarks
Our take
Petlab Co is a direct-to-consumer pet supplement company. Founded by serial entrepreneur brothers, Christopher and Andrew Masanto, it has become one of the fastest-growing pet company in the USA.
Petlab Co’s focus on environmentally friendly pet food and probiotic supplements had a built-in market already, and that community has grown exponentially through digital marketing prowess.
The company has expanded its global presence by launching in Canada & Europe, with support from HSBC UK. Petlab Co is now focused on growing its team and targeting new audiences. Its products continue to win international pet food awards like the dog dental care product of the year at the Pet Innovation Awards 2024.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Home Office Stipend
- Pet Friendly Office
- Collaborative Working Space
- Flexible working hours
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists
Company HQ
London, UK
Leadership
Christopher Masanto
(CEO & Co-Founder)Currently Investor at Oura, Spiritual Gangster and Seed Health.
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