Director of Digital Web, Zoom
$150.8-329.9k
OTE
+ Bonus + Equity value
Office located in San Jose, CA
Video-focused online communications platform
Be an early applicant
Video-focused online communications platform
1001+ employees
Be an early applicant
$150.8-329.9k
OTE
+ Bonus + Equity value
Office located in San Jose, CA
1001+ employees
Company mission
To make video communications frictionless and secure.
Role
Who you are
- Have excellent web optimizing techniques, tool stack optimization, and enhancing overall website performance, security, and user experience with accessibility in mind
- Strategic Thinker: Proven ability to align web strategy with business goals while ensuring inclusivity and representation in all digital experiences
- Collaborative Leader: Demonstrated success working cross-functionally with teams, including product marketing, engineering, design, and localization, to ensure an inclusive approach to web strategy
- Technical Expertise: Good knowledge of web technologies, analytics tools (e.g., Google Analytics, Adobe Analytics, Amplitude). CMS platforms (e.g., WordPress, Drupal, Optimizely), and optimization platforms (e.g., Optimizely, ContentSquare)
- Customer-Centric Approach: Experience with journey mapping and developing strategies that consider diverse customer needs and experiences, optimizing conversion paths and digital content for all users
- Results-Oriented: A proven track record of implementing initiatives that drive traffic, engagement, and revenue growth across diverse audiences
- Global Perspective: Experience managing or collaborating on web strategies for a global audience, ensuring cultural relevancy and accessibility
- Communication Skills: Ability to clearly articulate goals, plans, and results to stakeholders at all levels, promoting an inclusive and diverse perspective
- Higher Education in marketing, communications, or a related field, or equivalent experience
- Experience in digital marketing, web strategy, or related roles, with a focus on inclusive and accessible digital experiences
- Proven track record of leading high-performing teams and managing complex web projects with an emphasis on diversity and inclusion
- Project management and organizational skills, with the ability to handle multiple priorities in an ever changing, diverse environment
What the job involves
- Zoom is seeking a dynamic and inclusive digital web marketing leader to define and execute the strategic goto-market direction for Zoom’s digital web presence
- The ideal candidate is a strategic thinker with a deep understanding of web technologies, user experience, and digital marketing
- You have a track record of driving meaningful outcomes via digital web properties
- An ability to optimize online platforms to enhance user engagement and acquisition
- We welcome candidates from all backgrounds and perspectives who can bring diverse ideas to our team, fostering innovation and inclusivity in our digital strategy
- In this role, you will be part of a talented and diverse digital marketing team
- This team is dedicated to creating seamless and accessible digital experiences for Zoom’s prospects and customers
- This team is committed to ensuring that all digital touchpoints—including analytics, localization, acquisition, and web teams—are designed with inclusion and accessibility in mind
- Collaboration, innovation, and respect for diverse perspectives drive our success as we work together to create a best-in-class digital presence for a global audience
- Defining and executing an inclusive marketing website strategy that aligns with business priorities. Ensuring ongoing optimization that results in increased traffic, engagement, and revenue growth for a diverse user base
- Lead the evaluation and improvement of the website’s technology stack and functionality to drive efficiencies. Improve page performance, and deliver a robust, accessible user experience
- Partner with product marketing, brand, communications, and localization teams to implement a go-to-market strategy that resonates with diverse audiences. Work closely with localization teams to ensure all web properties reflect linguistic and cultural diversity, providing an engaging experience for a global audience
- Own the organic channel optimization from both a content strategy and technical assessment standpoint to ensure accessibility and inclusivity in search results
- Establish inclusive KPIs, analyze web performance data, and implement data-driven recommendations to continuously improve conversion rates and user satisfaction across diverse demographics
- Design and optimize customer journey strategies that consider various user needs. Ensuring accessibility and usability across all touchpoints, including landing pages, product pages, and blog content
- Stay informed about the latest digital marketing trends, web technologies, and accessibility standards to ensure Zoom’s web presence remains innovative and inclusive
Application process
- End Date: March 1, 2025
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic aquisitions, such as that of Solvvy (an AI and automation service) in 2022. It remains to be seen if this will be enough to turn things around for Zoom: along with many other large tech companies it has recently engaged in large-scale layoffs to realign itself with a difficult economic situation. Still, it is a profitable company and a household name, and its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company values
- Community: We're committed to making a positive impact on our community with our environmental, social and governance (ESG) efforts. Our dedicated social impact arm, Zoom Cares, focuses on making a difference in three key areas: education, social equity, and climate change.
- Customers: Our customers are at the center of everything we do here at Zoom. We work hard to build innovative products that help people communicate, collaborate, and connect.
- Company: Zoomies show care for our company by conducting business ethically and serving our customers and colleagues with integrity. We value transparency and welcome our employees to speak up, ask questions, and provide feedback so we can keep growing as an organization.
- Teammates: Zoomies work collaboratively across teams and locations to deliver happiness to our customers. We recognize our fellow teammates’ actions and achievements through employee-nominated Zoomie of the Quarter awards and an employee recognition program. We also have fun together! Our volunteer, employee-led Happy Crew organizes meet-ups and global holiday celebrations throughout the year.
- Selves: We give employees the flexibility to care for themselves and their families with a comprehensive benefits program that includes generous parental leave, health and wellness benefits, retirement benefits, and My-Time-Off (MTO), an extended vacation policy.
Company HQ
Downtown San Jose, San Jose, CA
Articles
Leadership
Eric Yuan
(CEO)Previously VP Engineering at Cisco and WebEx.
People progressing
Joined as a Sales Development Representative. Promoted to SMB Account Executive after 6 months, and then to Commercial Account Executive after 2 further years. Is now an executive in Sale, Digital Natives & Start-Ups.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Zoom
- Workforce is about who and how we hire. We actively engage with external sourcing partners to invite the best and brightest talent from the broadest backgrounds to consider working at Zoom. We continuously take stock of how we evaluate candidates to ensure that they are getting a fair and equal opportunity to share their capabilities
- Our DEI Marketplace efforts are all about how we include and consider our customers, with the ultimate goal of creating better products and experiences with them in mind
- An example of our Marketplace efforts include leveraging our ERGs and strategic partners to provide feedback on product designs and features
- Workplace is how Zoomies experience Zoom once they are here. Do they feel a sense of belonging to the organization? Do they have an opportunity to build networks and connections outside of their day-to-day roles?
- Examples of our Workplace efforts include our Employee Resource Groups, employee-driven, volunteer groups that foster DEI in the workplace and encourage employee engagement and support
- Our DEI Community efforts are focused on how we do our part to make the world more equitable for all. In partnership with our internal teams and external strategic partners, we forge partnerships that advance our DEI mission and Zoom’s core value of Care
Share this job
View 43 more jobs at Zoom