Senior Product Marketing Manager, ServiceNow
Hyperscaler Partnerships
$165.5-285.6k
Cloud-based digital workflows for enterprises
Posted today
Cloud-based digital workflows for enterprises
1001+ employees
Posted today
$165.5-285.6k
1001+ employees
Company mission
To transform IT to revolutionize the enterprise.
Role
Who you are
- 7–10+ years in enterprise product marketing, product management, or sales engineering
- 4+ years working with enterprise software platforms; cloud / hyperscaler go-to-market experience required
- At least one shipped hyperscaler GTM motion, with a working understanding of cloud partner mechanics (co-sell, marketplace transactability, partner economics). Strong Azure or adjacent Microsoft ecosystem experience (Office 365, Dynamics, Teams) a plus
- Proven ability to build sales plays and enablement content grounded in seller and customer insights
- Expert, strategic storyteller who can craft simple, memorable narratives for both technical and executive audiences
- Track record of developing polished, C-suite-ready presentations and sales assets
- Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams—shipping through influence, not authority
- Technical fluency with product roadmaps, cloud platform architectures, and customer technical buying conversations
- Excellent written and verbal communication skills; comfortable presenting to customers and executives
- Up to 10% travel to support sales efforts and industry events
What the job involves
- Own unified hyperscaler GTM strategy and positioning – Develop differentiated go-to-market narratives across Microsoft Azure, AWS, and Google Cloud that account for each partner’s market, competitive position, customer base, and go-to-market motion. Each hyperscaler’s positioning is built, not templated
- Jointly run the hyperscaler relationship – Own the narrative and assets while co-running the partner relationship with the hyperscaler partner managers
- Develop distinct value propositions and proof points by hyperscaler – Craft messaging, customer stories, competitive positioning, and persona-specific narratives (CIO/CISO, CFO) that resonate with each partner’s buying process and use cases
- Lead co-innovation GTM plays end-to-end – Partner with product management and engineering to identify co-innovations, then take each one from concept through demo, field enablement, win/loss tracking, and pipeline attribution. Build a repeatable model that scales across all three partners
- Build hyperscaler sales enablement and field marketing – Create First Call Decks, battlecards, technical demo flows, and one-pagers for specific buying committees, customized by hyperscaler and built to win deals
- Align sales, product, and partner teams on one narrative – Ensure ServiceNow field sellers and hyperscaler sales teams tell the same story to end customers; misalignment stalls deals
- Feed market intelligence into product planning – Bring hyperscaler customer behavior, competitive dynamics, and market whitespace to product steering conversations. You inform the roadmap; Product Management owns the decisions
- Represent marketing in customer engagements – Act as the go-to hyperscaler product and messaging expert in sales meetings, partner events, and strategic deals to help advance conversations and close business
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7,700 customers, including 85% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in the upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15B, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Generous family leave
- Matched donations
- Annual learning stipends
- Flexible PTO
- Competitive retirement plan
- Paid volunteer time
Company HQ
Santa Clara, CA
Salary benchmarks
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