Head of Product Marketing, Bïrch
More information about location
Mighty toolbox for advertising teams
Job no longer available
Mighty toolbox for advertising teams
21-100 employees
Job no longer available
More information about location
21-100 employees
Company mission
To provide a mighty toolbox for all the things creative and growth marketing teams do.
Role
Who you are
- You’ve worked in a tech-forward environment, ideally B2B SaaS or AdTech/MarTech, and know how to communicate complex ideas simply
- You communicate with empathy — listening, processing, and shaping clear messaging that helps products make sense to real people, from landing pages to launch campaigns
- You’re fluent in English, both written and spoken, ideally at a native or near-native level
- You’ve led product marketing, comms or PR — not just executed, but made decisions and shaped direction
- You have a strong instinct for good copy — from headlines to product messaging, and can guide teams toward what resonates and what doesn’t
- You’re following how AI is changing marketing — not just as a trend, but as a tool, and want to help shape what’s next
- If you think in stories, care deeply about users, and want to be part of a shift toward more creative-first marketing — we’d love to talk
What the job involves
- We’re hiring our first Head of Product Marketing, someone to bring clarity, strategy, and creativity to how we communicate about our product to our audience
- We’re building innovative tools for marketing teams — including a creative AI-assisted product for content creation and distribution, and we need someone to define how these products are positioned, launched, and talked about
- This role is a chance to shape how our vision is introduced to the world
- You’ll work closely with founders, designers, and product managers to shape how we talk about the product from strategy to execution
- Own our product marketing strategy from positioning to planning
- Lead product and feature launches: messaging, naming, go-to-market
- Bring audience insights into early product thinking, shaping ideas before they get intro production, participate in feature planning discussions
- Work with our design and content teams to develop creative assets and campaigns
- Oversee paid marketing — test channels, run experiments, and scale what works
- Collaborate on content — from landing pages to announcements to microcopy
- Help evolve our website as a key channel for positioning and conversion. </aside>
- Let’s be honest — working with us isn’t all fun and pink unicorns (though it is a big part). Here are some potential challenges you’ll face:
- We’re building something the market hasn’t seen before — you’ll need to educate as much as you promote
- The product is complex. Messaging has to be sharp, clear, and well thought through
- Priorities may change often. You’ll need to move fast, adapt, and not get too attached to any single idea
- There are many moving parts — the ability to prioritize is essential
Our take
Bïrch (formerly Revealbot) is an ad automation tool that leverages AI to produce digital ads for Facebook, Google, TikTok, and Snapchat. Its platform enables marketers to create dozens of ad variations at scale, auto-manage them by using rules, get cross-platform reports, and automatically promote their best posts.
While there are a growing number of automated digital advertising companies on the market, with Bïrch facing competition against companies such as Simpli.fi and Act-On, it has differentiated itself with its truly comprehensive suite of automated management, optimization, and scaling tools.
The company has also released several new products in the past few years, including TikTok automation and a wide range of platform integrations. As more companies turn to automated marketing solutions, Bïrch is well set to see continued growth.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2016
$0.1m
SEED
Total funding: $0.1m
Company benefits
- 38 days of paid time off annually to take enough time to rest and explore the world
- Full health insurance is provided through Alan or SafetyWing
- $2000 annual holiday travel bonus for tickets and accommodation for yourself and your loved one
- $2000 annual Learn & Development budget to upskill yourself
- $2000 annual bonus for meeting with your team in Barcelona or another country
- Company’s support in relocation to Barcelona
- Laptop budget to buy the latest MacBook (or other powerful gear)
- Regular team meet-ups and off-sites to work and have fun together
- You can choose to work remotely or have a hybrid work arrangement if you are in Barcelona
- Co-working budget if you need a break from your home office
Company HQ
Midtown Manhattan, New York, NY
Leadership
Mikhail Trofimov
(Co-Founder & CEO)Former CEO of Revealytics and CleverBear. Previous Product Analyst for ZeptoLab and JaveScript Developer at Nebo.
Mikhail Salosin
(Co-Founder & CTO)Previously co-founded CleverBear and worked as a Software Developer at mc2 Software.
Iskander Musaev
(Co-Founder)Previously worked for Flatstack as Department Head (Application Development and Support). Former Project Manager at High Technology Technopark.
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