Senior Product Marketing Manager, Overleaf
12-Month Contract
Online LaTeX editor
Job no longer available
Online LaTeX editor
21-100 employees
Job no longer available
21-100 employees
Company mission
To help make science and research faster, more open and more transparent.
Role
Who you are
- In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team
- Inquisitive, proactive and a creative thinker willing to share, listen to and develop new ideas
- Collaborative with experience working with multiple stakeholders
- Able to juggle and prioritize competing demands and changing direction
- Be based in the UK, Romania, Spain or Germany
- Excellent written and verbal communication skills in English and a demonstrable ability to produce engaging content
- Excellent attention to detail
- Minimum of 3 years’ B2B product marketing experience, preferably for SaaS
- Excellent time management skills and hands-on attitude
What the job involves
- As we continue to grow and expand our product offerings to the market, the Senior Product Marketing Manager is responsible for:
- Effectively positioning and differentiating our existing products in the market
- Planning and delivering effective GTM marketing strategies for new product launches and critical feature enhancements
- Partnering with, and supporting, sales and campaign marketing teams to meet revenue targets
- This role is a maternity leave cover role for 12 months
- Develop and execute go-to-market strategies for new product launches, including competitive analysis, positioning, messaging and sales enablement
- Work with the Marketing Director and audience experts to refine product positioning and messaging for existing solutions
- Develop product and market expertise to support the sales and marketing teams on campaigns and outreach
- Understand the competitive marketplace and how we differentiate ourselves
- Deliver go-to-market plans for critical product enhancements
- Analyze market research and adapt and inform strategies as appropriate
- Stay up-to-date with industry trends, market dynamics, and emerging technologies to identify new opportunities
- Conduct market research to identify customer needs, market trends, competitive landscape, message testing and opportunities for product differentiation
- Create compelling product messaging and positioning that resonates with target audiences and effectively communicates the value proposition of our products
- Develop and implement marketing campaigns across multiple channels, including digital marketing, events, content marketing, and PR, to generate leads and drive demand
- Drive product and critical feature launches and coordinate all marketing activities to ensure successful execution and maximum impact
- Ensure delivery of effective product content that effectively promotes the product value proposition e.g. case studies, use cases, videos, infographics, product-specific blog posts, web copy
- Create effective sales enablement materials e.g. battlecards, playbooks, collateral
- Produce engaging, compelling, and solution-led marketing collateral that effectively promotes the product offering and meets the needs of target customers
- Oversee the rollout of product prompts in Intercom to improve the app experience and product communication
- Analyze and report on key metrics and performance indicators to track the effectiveness of marketing initiatives and optimize future strategies
- Keep up to date with competitor developments, look to apply these insights to positioning/messaging/support collateral, and feed into sales battlecards
- Engage regularly with internal stakeholders, including product, PSMs, sales and marketing teams, to present market research, communicate launch plans and product messaging and positioning to drive revenue growth
- Partner with the sales team to develop sales collateral, tools, and training materials that support the selling process and drive customer engagement
- Effectively brief agencies to create compelling collateral that communications product value
- Regularly meet with customer-facing stakeholders to listen and understand the needs of the customer and product feedback in order to optimize marketing plans and collateral
- Oversee internal and external comms for new product developments and features, including effective briefs to internal teams like press
- Manage and mentor a Product Marketing Executive, fostering a culture of collaboration, learning, and delivery
Our take
Dubbed the Google Docs for science, Overleaf enables modern collaborative authoring tools for academics. Its primary product is an online, real-time collaborative editor for papers, theses, technical reports, and so on, written in the LaTeX markup language.
Despite being founded in 2012, it has experienced its largest phase of growth only relatively recently. This is partially due to an increased need for collaborative tools among scientists who are working in globally distributed teams, but also because of Overleaf's growing reputation as a sophisticated platform for academics. It passed the 10 million user mark in 2021 and has continued to grow steadily in popularity.
The company, in its own words, has entered a new era, and describes its goal as becoming the first port of call for scientific writing for researchers, students and enterprises alike. With a product under constant development and a large and enthusiastic community of users, it is well poised to achieve its aim.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (1 round)
Aug 2013
$0.1m
SEED
Total funding: $0.1m
Company benefits
- Remote and flexible working
- You would join a small, dedicated and growing team
- We're substantially (around 80%) open source, so your work will often be on open source
- We're backed by Bethnal Green Ventures (https://bethnalgreenventures.com/) and Digital Science (https://www.digital-science.com/), through which we're part of a wider community of startups in science, health and ed-tech
- Our London office is shared with several other Digital Science companies, so there's lots of interesting people to meet, and clubs and sports activities outside of work
- You can pick your own equipment. MacBook Pro? Lenovo ThinkPad? Notebook and pen? However you like to work, we'll provide what you need
- We provide a training budget; many of our staff choose to attend relevant industry conferences or buy training materials
- We run a biweekly internal seminar series (show and tell) with short talks from staff about their work or personal projects, new technologies and techniques
Company HQ
Farringdon, London, UK
Leadership
John Lees-Miller
(CTO)Previously served as a Systems Engineer for Advanced Transport Systems - Ultra PRT, Network and Website Supervisor for Lister Hall Student Association, and as CTO for A Virtual View.
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