Director of Integrated Marketing, Moloco
$216-298.1k
AI-powered performance advertising solutions
Open for applications
AI-powered performance advertising solutions
501-1000 employees
Open for applications
$216-298.1k
501-1000 employees
Company mission
To be the scaling engine for the internet economy, applying AI to help businesses of all sizes grow.
Role
Who you are
- 8+ years B2B marketing, with at least 4 years leading integrated campaigns or audience strategy functions at a high-growth tech company (not just contributing—owning the full motion)
- Built modern, aspirational brands that buyers connect with (Notion, Stripe, Figma, Canva, Intercom—not legacy enterprise)
- Strong ABM and demand generation experience; familiar with tools like 6sense, HubSpot, Salesforce, Demandbase
- Comfortable with strategic budget allocation decisions and ROI management
- Built or formalized marketing processes and integrated campaign motions in fast-moving environments
- Strategist. You think about narrative, audience priorities, and business impact first. You have a strong POV on what great looks like. You're comfortable pushing back with data and business logic
- Business fluent. You understand Moloco's business, can speak credibly with Product and Sales leaders about customer problems and market dynamics, and make strategic decisions with business logic
- Full-stack marketer. Comfortable owning brand-building, demand generation, ABM, and events simultaneously. You hold both brand and pipeline metrics
- Narrative translator. Can take complex technical subject matter and turn it into compelling positioning for sophisticated B2B audiences
- Outcome focused. Set clear KPIs, build measurement frameworks, obsess over performance data, and optimize based on learnings
- Bias for action. Comfortable in ambiguity, move quickly, take ownership over outcomes. Builder mentality
- AI fluent. Actively use AI tools to accelerate workflows, test messaging, and build campaigns faster
What the job involves
- As Director, Integrated Marketing, you'll be the strategic architect and leader for one of Moloco's core audience segments
- You'll own the integrated marketing plan: defining segment strategy, developing audience-focused campaigns, and driving alignment across Product, Marketing, Sales, and Field teams
- You'll spend your time on strategy, cross-functional alignment, and optimization—not task coordination
- You're a full-stack marketer: strong strategically, fluent in the business, and credible with senior stakeholders
- Own the integrated marketing plan for your segment (6–18 month horizon), aligned to clear business outcomes (pipeline, engagement, brand awareness)
- Define what success looks like: business objectives, KPIs, and priorities for the period
- Develop audience and account prioritization strategy with Sales; advocate for how marketing resources should be allocated
- Lead the cross-functional pod (PMM, Product, Sales, Regional, Creative) to align on themes, tentpole moments, content strategy, ABM elements, and regional activation
- Define the creative platform and messaging strategy for your segment, setting brand standards across all touchpoints
- Own the creative brief process end-to-end; develop briefs that translate strategy into breakthrough creative work
- Work closely with creative teams and agency partners to ensure applications elevate the brand and strategy
- Plan and activate sequenced, multi-channel campaigns that combine brand-building and demand generation: digital, social, email, events, content, ABM, and field activation
- Translate complex technical narratives (ML, AI, performance advertising) into sharp, differentiated positioning for core audiences
- Activate proprietary research and owned frameworks as full integrated campaign platforms
- Build peer-level partnerships with Product leaders, Sales leadership, and Field Marketing—positioning yourself as a strategic partner
- Navigate conflicting stakeholder interests: make principled trade-offs across regions, events, and campaign opportunities
- Coordinate with Regional leads to ensure the global plan can be activated and localized in market
- Establish the pod operating rhythm: strategy development, plan reviews, creative checkpoints, performance reviews
- Own segment budgets; make strategic allocation decisions to maximize ROI and impact
- Define and track segment KPIs: balance brand metrics (awareness, SOV), engagement metrics (account activity, buying committee involvement), and demand metrics (pipeline, MQLs)
- Build dashboards and reporting cadence; track performance monthly/quarterly and optimize based on learnings
- Use AI tools to accelerate campaign development, test messaging, and optimize performance
Application process
- The application window for this position is expected to close on July 21, 2026
Our take
Moloco offers a cutting-edge platform that allows app developers and eCommerce marketplaces to fuel their growth through machine learning-driven advertising. Its suite of tools enables users to fine-tune campaigns, enhance user engagement, and broaden outreach, ultimately boosting profitability.
Positioned as the premier demand-side platform for ad performance across the open internet, Moloco has experienced substantial growth, securing significant funding and achieving Unicorn status in mid-2021. At the core of its Cloud DSP and Retail Media Platform lies a powerful ML engine leveraging deep neural networks (DNNs), facilitating automated, profitable, and scalable growth strategies for marketers.
Continuously evolving its flagship DSP with advanced features, Moloco consistently sets new benchmarks in ad spend. With expansion into retail media and MLaaS offerings, Moloco aims to democratize access to advanced machine learning capabilities for businesses of all sizes.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Aug 2021
$150m
SERIES C
Apr 2021
$20m
SERIES C
Total funding: $191.6m
Company benefits
- Comprehensive health and wellness: Competitive health (100% coverage for you), dental, vision and life insurance for you and your family. In addition, enjoy membership to Calm, Headspace, Spring Health, as well as fitness and health reimbursements
- Professional development: $2,500 Learning and Development stipend annually to grow yourself professionally
- Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our kitchens are filled with healthy snacks and beverages for you to enjoy
- Paid parental leave: Our parental leave for primary and secondary caregivers have you covered when you welcome a new child into your family
- Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy. We also offer leave time for various reasons
- Financial benefits: We provide equity and generous retirement benefits that help you prepare for your future. In addition, home office setup and phone, internet and transportation reimbursements
Company HQ
Menlo Park, CA
Leadership
Ikkjin Ahn
(Co-Founder & CEO)Previously worked as a Software Engineer at O1 and Humanex, before spending 2 years at YouTube and 3 at Google.
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