Performance & Growth Marketing Manager, amicable
£45-50k
Relationships legal service
Job no longer available
£45-50k
21-100 employees
Company mission
Our mission is to help people navigate relationship change with kindness, clarity and practical support. From moving in together to getting married, separating, co-parenting or blending families, amicable helps thousands of couples have better conversations and make clearer decisions.
Role
Who you are
- PPC & Performance Marketing: track record of managing Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic campaigns, ideally in legal services, fintech, or a regulated industry
- Startup Mentality: Agility, curiosity, and a test-and-learn approach to drive continuous improvement
- Analytics & CRO: Proficient in Google Analytics, Search Console, Meta Ads Manager, and A/B testing to optimise performance
- Marketing Automation & CRM: Hands-on experience with HubSpot for lead nurturing and conversion
- Strategic & Commercial Thinking: Ability to link marketing data to business goals and optimise budgets for efficiency
What the job involves
- We are looking for a Performance & Growth Marketing Manager to drive customer acquisition and engagement through data-driven marketing strategies
- In this role, you’ll take ownership of paid media, conversion rate optimisation (CRO), and lead generation, ensuring every marketing activity fuels sustainable business growth
- Reporting to the Marketing Lead, you’ll collaborate closely with the Brand Manager to balance performance marketing with brand-building initiatives
- You’ll play a critical role in optimising amicable’s marketing funnel, ensuring advertising budgets are effectively deployed, conversion rates are maximised, and customer insights shape ongoing strategy
- This is an opportunity to work in a fast-paced, high-growth environment where experimentation, innovation, and agility are key
- Develop and manage high-performing digital campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, and other relevant platforms to maximise ROI
- Drive lead generation strategies, optimising the marketing funnel for customer acquisition
- Navigate advertising restrictions in a sensitive category to maximise high-quality leads without reliance on remarketing in Google Ads
- Drive user acquisition for amicable’s co-parenting app through paid app marketing across Google Play, Apple App Store, Meta, and other mobile ad platforms
- Use paid strategies to grow listenership and engagement for amicable’s podcast and experiment with podcast advertising to reach new audiences
- Collaborate with the Brand Manager to ensure performance marketing efforts align with amicable’s brand positioning
- Manage the day-to-day performance marketing budget, ensuring activities are delivered on time and within scope
- Own long-term performance marketing budget planning, ensuring efficient allocation and forecasting
- Continuously monitor and enhance website performance, leveraging CRO tactics to optimise landing pages, CTAs, and user experience (UX)
- Conduct A/B testing and analyse user behaviour to improve conversion rates, sharing key insights with the wider marketing team
- Track, analyse, and report on key performance metrics, using data to inform strategic decisions and campaign optimisations
- Develop and implement lead segmentation strategies to personalise marketing efforts and improve conversion rates
- Lead email marketing and automation campaigns, using HubSpot to nurture leads and drive engagement
- Implement remarketing and retargeting strategies to improve lead conversion
- Stay ahead of emerging digital marketing trends, testing new acquisition channels and campaign formats
- Work closely with the Marketing Lead and Brand Manager to explore new growth opportunities
Salary benchmarks
Our take
amicable is on a mission to revolutionise the way people end relationships, aiming to make the process kinder and more efficient than traditional solicitor-led approaches. By focusing on a technology-driven model, Amicable offers a modern alternative to conventional legal practices, enabling couples to avoid the emotional and financial strain often associated with traditional methods of divorce and separation.
The company's innovative approach to divorce, separation, and co-parenting has positioned it as a trusted brand in the industry. With a commitment to delivering empathetic, fixed-fee services, amicable effectively guides couples through the complexities of ending a relationship.
amicable promotes a collaborative culture and is rapidly growing to meet demand and legislative change, elevated in part by its acquisition by Octopus Money in 2023. Emphasising values such as kindness, flexibility, trust, professionalism, and customer focus, amicable is dedicated to pioneering a better way for couples to part ways.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
2 people
Kate Daly, Co-founder
Insights
Company
Company benefits
- 28 days holiday plus bank holidays per annum (pro-rated)
- Cycle to work scheme
- Private health insurance
- Group life assurance
- Enhanced family friendly leave
- Employee Assistance Programme
- Share Incentive Plan
- Electric Vehicle Scheme
Company values
- Empathy & Kindness
- Trust & Professionalism
- Pioneering
- Customer Focus
Company HQ
Richmond, UK
Leadership
Pip Wilson
(Co-founder & CEO)Board Trustee and Deputy Chair of the The RSA. Former Trustee / Board Member of The Girls' Network, Founder and Board Director of Bluefin Solutions and was also Consultant at a number of companies.
Kate Daly
(Co-founder & Host of The Divorce Podcast)Former Family Consultant and Divorce Coach at FamilyChange. Was also a Counsellor, Coach and Consultant at KDCPPS, Director at PeopleFanClub and Senior Manager at KPMG.
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