Performance & Growth Marketing Manager, amicable
£45-50k
Legal service for divorcing and separating couples.
Open for applications
Legal service for divorcing and separating couples.
21-100 employees
Open for applications
£45-50k
21-100 employees
Company mission
To transform the way people end relationships in a kinder and better way and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches.
Role
Who you are
- PPC & Performance Marketing: track record of managing Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic campaigns, ideally in legal services, fintech, or a regulated industry
- Startup Mentality: Agility, curiosity, and a test-and-learn approach to drive continuous improvement
- Analytics & CRO: Proficient in Google Analytics, Search Console, Meta Ads Manager, and A/B testing to optimise performance
- Marketing Automation & CRM: Hands-on experience with HubSpot for lead nurturing and conversion
- Strategic & Commercial Thinking: Ability to link marketing data to business goals and optimise budgets for efficiency
What the job involves
- We are looking for a Performance & Growth Marketing Manager to drive customer acquisition and engagement through data-driven marketing strategies
- In this role, you’ll take ownership of paid media, conversion rate optimisation (CRO), and lead generation, ensuring every marketing activity fuels sustainable business growth
- Reporting to the Marketing Lead, you’ll collaborate closely with the Brand Manager to balance performance marketing with brand-building initiatives
- You’ll play a critical role in optimising amicable’s marketing funnel, ensuring advertising budgets are effectively deployed, conversion rates are maximised, and customer insights shape ongoing strategy
- This is an opportunity to work in a fast-paced, high-growth environment where experimentation, innovation, and agility are key
- Develop and manage high-performing digital campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, and other relevant platforms to maximise ROI
- Drive lead generation strategies, optimising the marketing funnel for customer acquisition
- Navigate advertising restrictions in a sensitive category to maximise high-quality leads without reliance on remarketing in Google Ads
- Drive user acquisition for amicable’s co-parenting app through paid app marketing across Google Play, Apple App Store, Meta, and other mobile ad platforms
- Use paid strategies to grow listenership and engagement for amicable’s podcast and experiment with podcast advertising to reach new audiences
- Collaborate with the Brand Manager to ensure performance marketing efforts align with amicable’s brand positioning
- Manage the day-to-day performance marketing budget, ensuring activities are delivered on time and within scope
- Own long-term performance marketing budget planning, ensuring efficient allocation and forecasting
- Continuously monitor and enhance website performance, leveraging CRO tactics to optimise landing pages, CTAs, and user experience (UX)
- Conduct A/B testing and analyse user behaviour to improve conversion rates, sharing key insights with the wider marketing team
- Track, analyse, and report on key performance metrics, using data to inform strategic decisions and campaign optimisations
- Develop and implement lead segmentation strategies to personalise marketing efforts and improve conversion rates
- Lead email marketing and automation campaigns, using HubSpot to nurture leads and drive engagement
- Implement remarketing and retargeting strategies to improve lead conversion
- Stay ahead of emerging digital marketing trends, testing new acquisition channels and campaign formats
- Work closely with the Marketing Lead and Brand Manager to explore new growth opportunities
Salary benchmarks
Our take
Amicable is on a mission to revolutionize the way people end relationships, aiming to make the process kinder and more efficient than traditional solicitor-led approaches. By focusing on a technology-driven model, Amicable offers a modern alternative to conventional legal practices, enabling couples to avoid the emotional and financial strain often associated with traditional methods.
The company's innovative approach to divorce, separation, and co-parenting has positioned it as a trusted brand in the industry. With a commitment to delivering empathetic, fixed-fee services, Amicable effectively guides couples through the complexities of ending a relationship.
Amicable promotes a collaborative culture and is rapidly growing to meet demand and legislative change. Emphasizing values such as kindness, flexibility, trust, professionalism, and customer focus, Amicable is dedicated to pioneering a better way for couples to part ways.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Pension scheme (after successful completion of probationary period)
- 28 days holiday plus bank holidays per annum
- Cycle to work scheme
- Company laptop
- Private Health Insurance
Company values
- Empathy & Kindness
- Trust & Professionalism
- Pioneering
- Customer Focus
Company HQ
London, UK
Leadership
Pip Wilson
(CEO)Board Trustee and Deputy Chair of the The RSA. Former Trustee / Board Member of The Girls' Network, Founder and Board Director of Bluefin Solutions and was also Consultant at a number of companies.
Kate Daly
(Host of The Divorce Podcast)Former Family Consultant and Divorce Coach at FamilyChange. Was also a Counsellor, Coach and Consultant at KDCPPS, Director at PeopleFanClub and Senior Manager at KPMG.
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