ABM & Digital Marketing Specialist, Exactera

$80-100k

Tableau

Looker

Salesforce

Hubspot

Wordpress

Marketo

Asana

Senior and Expert level

Remote in US

More information about location

Intelligent tax compliance solutions

Be an early applicant

Intelligent tax compliance solutions

101-200 employees

B2BArtificial IntelligenceComplianceFinancial ServicesAccountingCloud Computing

Be an early applicant

$80-100k

Tableau

Looker

Salesforce

Hubspot

Wordpress

Marketo

Asana

Senior and Expert level

Remote in US

More information about location

101-200 employees

B2BArtificial IntelligenceComplianceFinancial ServicesAccountingCloud Computing

Company mission

To empower tax professionals through reimagined technology-driven solutions.

Job

Company

Role

Who you are

This is an excellent opportunity if you have experience with 6Sense and other ABM initiatives and platforms, and are eager to make a significant impact at a fast-growing FinTech SaaS company
Bachelor’s degree in Marketing, Business Administration, or a related field
5+ years of marketing experience, with 3+ years specializing in SEM and ABM
Proven experience in a similar role within the SaaS industry, preferably in FinTech
Proficiency in 6Sense, Looker Studio, Tableau, and Salesforce
Familiarity with Asana, WordPress, Mutiny, and Marketo or HubSpot is a plus
Strong understanding of digital marketing principles and best practices
Excellent written and verbal communication skills
Ability to think both strategically and creatively, with a focus on continuous improvement
Strong analytical skills and a data-driven approach to decision-making
Self-starter with the ability to work independently and manage multiple priorities effectively

What the job involves

We’re looking for a results-driven Account-Based Marketing (ABM) & Digital Marketing Specialist to join our growing team
Reporting to the Director of Marketing, you will play a pivotal role in executing impactful campaigns across multiple channels, including ABM platforms, paid media, and software review sites, with the aim of attracting inbound prospects and nurturing them through the sales funnel
Coordinate ABM campaigns and strategies, acting as the 6Sense point-of-contact and champion
Evaluate, then spearhead the launch of Mutiny
Launch, monitor, and optimize SEM campaigns on Google and Bing, while evaluating new opportunities, channels, and ad formats
Develop and optimize the company’s presence on platforms such as G2, Capterra, Software Advice, and others
Refine audience segments across platforms and deliver personalized marketing messages tailored to TOFU/BOFU stages. Conduct A/B testing on ad creatives, copy, landing pages, and other campaign elements to optimize conversion rates and engagement
Assess SEO status, propose priorities, and carry out SEO-related projects to improve visibility and search rankings
Oversee UTM processes and work with the data team to ensure accurate tracking of inbound digital marketing leads
Analyze campaign performance, ROI, and spend using tools like GA4, Looker Studio, and Tableau, refining future campaigns based on data insights
Create monthly SEM and SEO performance reports to track progress and improve future strategies
Assist with website updates and landing page creation to improve conversion rates
Track and manage campaign budgets closely, providing periodic budget reports and adjusting to maximize ROI
Support product launches, promotions, and customer engagement initiatives, while also assisting with email and social media marketing when required

Our take

The increasingly complicated regulations behind taxation result in considerable human error and, due to the nature of this sector, these simple mistakes can have detrimental financial consequences. Exactera, formerly known as CrossBorder Solutions, provides cloud-based solutions that aim to help tax professionals navigate this landscape, with tools such as automated transfer pricing compliance.

Through its cloud-based platform, an advanced AI advisor supplies efficient and inexpensive approaches that keep up with the ever-changing tax landscape, allowing users to avoid the costly consequences of human error. Exactera has received considerable funding towards accelerating its next phase of growth, as it moves forward with its new brand identity and executive leadership.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

-44% employee growth in 12 months

Glassdoor (2.6)

Company

Company benefits

Medical, Dental, Vision
401K
Flexible Spending Account
Paid Maternity Leave
Generous Vacation Policy

Company HQ

Greenburgh, Tarrytown, NY

Leadership

Michael Hickman

(CEO)

Initially joined Exactera in 2022 as CFO before becoming CEO in 2024.Prior to this, they were the CFO at Perform[cb], Assistant Controller at Roper Technologies, and Director of Finances at Switch & Data Facilities and MetLife.

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