Senior Director of Demand Generation, DNAnexus

• The right candidate can create a compelling Demand Gen strategy, will be well versed in modern demand generation tactics, and will be an excellent leader and mentor
• This is a ground-floor opportunity to build a best-in-class Demand Generation function, and the ideal candidate will be comfortable serving as a player/coach
• Proven success in inbound/outbound campaign strategy, planning, and execution for global, multichannel demand generation campaigns. B2B/SaaS experience required
• Deep experience in demand generation KPIs and approaches to test and optimize them
• Ability to synthesize business objectives, create well-aligned strategies and execution plans with clearly defined metrics and KPIs
• Significant knowledge of modern demand generation strategies and tactics, including ABM, content marketing, email, digital, SEO, MarTech and KPI reporting
• Hands on experience with Hubspot and other leading MarTech platforms strongly preferred
• Extensive work in a cross-functional environment, specifically with product marketing, product management, sales and sales development teams
• Experience building and leading high performing marketing teams. Able to motivate and coach while simultaneously getting “into the weeds” with key projects and details
• Experience developing and managing a demand generation marketing budget
• Strong written and verbal communication, with ability to present in a compelling way to senior leadership

Desirable

• The (Sr.) Director, Demand Generation will serve as a key B2B marketing leader, driving the strategy, planning and execution of global marketing campaigns for DNAnexus’ industry-leading SaaS offering
• This role will manage a team of marketing managers and specialists responsible for creating and delivering inbound/outbound marketing campaigns that generate qualified leads and drive meaningful revenue contribution
• Own the demand generation and inbound and outbound campaign strategy, aligned with company goals and key brand initiatives, market segments, and audiences
• Lead a team of marketing managers to ensure all campaign and employee development activities are on track
• Develop B2B content marketing and demand generation campaigns/programs that generate robust pipelines in target segments
• Implement programs that drive leads and ongoing engagement with target customers, including webinars, ABM, email campaigns, content marketing, social marketing, and events
• Oversee the strategy and management of the company website, optimizing it to drive and capture more lead activity
• Partner with sales, product marketing and senior management to identify targets for account-based marketing (ABM) programs
• Test and optimize campaigns by message, channel, region, and market segment
• Work cross-functionally with sales, product marketing, product, engineering, and others to meet ambitious growth targets
• Own full-funnel reporting and analytics. Analyze campaign performance and partner with critical team members and adjust for the best results
• Lead regular meetings with company leadership to report the status and performance of marketing-related campaigns