Commerce marketing is a huge business with billions spent every year on adverts. And companies that help businesses create and deliver more targeted adverts can command a lot of value. Criteo is one such company operating in this space.
Criteo is a personalised retargeting company connecting marketers and media owners through its Commerce Media Platform, delivering richer consumer experiences. Criteo uses machine-learning technology and data to drive performance, helping marketers and media owners reach their goals.
As marketers are increasingly looking for commerce media solutions, Criteo is operating in a sought-after space. Further, around 73% of media owners seek to optimise media performance as a way to both generate awareness and drive revenue, meaning the company has a significant potential client base. Criteo has continued to make headway here, driving 5 billion ads per day, and is well set to see further adoption of its platform.
Kirsty
Company Specialist at Welcome to the Jungle