Simulmedia is a data-driven media buying platform, which aims to connect companies with ideal demographics through TV advertising. Central to the company’s operation is the leveraging of anonymous viewer data, which effectively provides clients of Simulmedia with an ad-optimized audience.
While it faces rivals in this market, including the likes of Smartly.io and Celtra, the company has grown at a steady rate and has built a customer base of thousands of businesses. Also, despite the declining market share of linear TV, Simulmedia's early adoption of AI and its diversification into video gams platforms prepares it well for changes in the entertainment space.
Kirsty
Company Specialist at Welcome to the Jungle