Associate Creative Director, Strava
Copy Writing
$205-215k
+ Offers Equity
3 days a week in office
Social network for tracking run & cycle routes
Be an early applicant
Social network for tracking run & cycle routes
501-1000 employees
Be an early applicant
$205-215k
+ Offers Equity
3 days a week in office
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- 10+ years experience of substantial experience in copywriting and creative concepting, with a background spanning both agency and in-house environments
- A portfolio with exceptional craft across brand campaigns, social, and multi-format work, writing that's conceptually strong, tonally specific, and built for how people actually read
- Proven experience upleveling a creative team, you've managed experienced copywriters with a genuine standard for what great looks like, and you enable your teams to grow and develop through successful mentorship
- A strategic mindset: you can develop a campaign concept as fluently as you can write the headline, and you connect every copy decision to brand and business impact
- Deep understanding of platform-native writing; you know how voice adapts across TikTok, Meta, YouTube, email, and in-product, and why it matters
- Experience developing and stewarding brand voice and tone frameworks, not just applying them
- Comfort with ambiguity and pace: you've built in fast-moving environments and you're energized by the challenge of producing great work quickly and at scale
- Experience collaborating with visual designers and art directors in integrated concepting; you think in campaigns, not just copy
- Success record of mentoring and developing creative team members in their craft and grow to the next level
What the job involves
- Strava's Creative Team is behind how the brand shows up in the world, across brand campaigns, GTMs, social, partnerships, product, paid media and beyond
- Sitting inside Marketing, we work closely with Marketing, PMM, Growth, Brand, and Product to scale one of the most recognized active lifestyle brands globally
- We're a high-craft team that holds every piece of work to a high standard, and we do it with mission and purpose
- As the Associate Creative Director, Copywriting in Marketing Creative, you'll define how Strava sounds across everything we make, from brand campaigns and tentpole moments to paid social and product marketing
- You'll directly manage a small team of experienced copywriters, own copy direction on major workstreams, partner closely with the Executive Creative Director on conceptual strategy, and shape the tonal and verbal identity of one of the world's most beloved active lifestyle brands
- This is a player-coach role: you're still a significant producer yourself, and you lead a team of experienced writers who expect creative credibility and direct feedback
- The blend of sharp personal craft, people leadership, and marketing partnership is what makes this role distinct
- Own copy direction across brand campaigns, paid social, GTMs, and tentpole activations, from brief through final delivery, ensuring every word earns attention and ladders up to Strava's brand strategy
- Directly manage 2–3 experienced copywriters and content creators: regular 1:1s, career development, project feedback, and performance conversations
- Partner with the ECD and Associate Creative Director, Visual Design to develop integrated campaign concepts, bringing a sharp verbal POV to early ideation and an editorial eye to execution
- Shape and evolve Strava's verbal identity: brand voice, tonal guidelines, headline frameworks, naming conventions, and how we talk across contexts and audiences
- Translate cultural signals, sport moments, and audience insights into ideas that connect, on social, in campaigns, in product moments, and beyond
- Write and direct copy across formats: long-form and short-form, social-native, editorial, video scripts, app store copy, partnership creative, and more
- Present work to cross-functional partners and leadership with clarity and conviction, connecting creative decisions to strategy and business outcomes
- Partner with external agencies and vendors to ensure voice and tone standards are upheld across all external creative production
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service, and also partners with local councils and urban planners who purchase its journey data to map out cities and develop safer cycle paths.
With over 125 million athletes and growing, Strava's popularity is clear. Over the years, it has released new features such as an AI-enabled leaderboard, as well as partnering with Oura to make its software available through Oura's wearables. It has also secured impressive funding and a valuation over $2 billion, and is now pursuing an IPO.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Leadership
Michael Martin
(CEO & Board Member)Previously GM/VP at YouTube, GM/VP (Greater China Marketplace) at Nike, SVP (Product & Engineering) at NBCUniversal Media and VP (Engineering) at Disney ABC Television Group.
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