Campaign Marketing Executive, Founders Forum
+ Annual Discretionary Bonus
4-5 days a week in office
Community for entrepreneurs & start up investments
Posted today
Community for entrepreneurs & start up investments
21-100 employees
Posted today
+ Annual Discretionary Bonus
4-5 days a week in office
21-100 employees
Company mission
To champion innovators and drive outcomes that leave a positive impact on our world.
Role
Who you are
- Substantial experience marketing to grow new audiences – ideally in an event-marketing or events-adjacent role
- Proven track record delivering on marketing KPIs and ushering leads through the marketing funnel
- Curious self-starter who begins by asking why, then connects the dots and takes initiative to drive impactful results
- Clear and confident communicator, comfortable managing numerous stakeholders and competing deadlines
- Experience working with creative freelancers to design, develop and test visuals that drive engagement
- Excellent organisation and time management skills with sharp attention to detail
- Seasoned social media marketer, with expertise in paid social media and search campaign management
- Experience managing a website via a CMS such as WordPress or equivalent
- Experience using a CRM system to collect and leverage audience insights to optimise engagement
- Robust email marketing experience using a platform like Pardot, Mailchimp or equivalent
- Startup mentality; you’re a team player with a can-do attitude, and eagerness to consistently exceed objectives
- You have an active interest in tech and entrepreneurship
- Disruptor: always looking for how things can be improved and never settling for good enough
- Creative problem-solving and reasoning abilities with the ability to adapt to evolving business needs
What the job involves
- We’re looking for a growth-driven marketing executive to join our Marketing team
- This Campaign Marketer will promote our emerging ecosystem events including our global Founders Longevity Forum series, spearheading acquisition marketing in this vertical across Asia, the Middle East, Europe, and North America
- This superstar marketer will be tasked with creating targeted content and campaign strategies to attract new audiences across entrepreneurship, leading global corporations, top investment funds, academia, and more
- If you’re a seasoned digital growth marketer with expertise in email marketing, social media lead generation, SEO, and optimising lead qualification, we want to hear from you
- Targeted demand generation via carefully researched campaigns
- Developing campaign frameworks and segmentation plans
- Facilitating automated lead generation and qualification
- Reviewing and qualifying leads for curated event guest lists
- Working closely with our event and media partners to bring new FF events to market
- Refining marketing messaging for new propositions
- Deploying a test-and-learn approach to successfully acquire new audiences
- Planning and implementing paid media campaigns driving event registrations
- Owning the registration process for ecosystem events and maintaining smooth integration into CRM systems and marketing platforms (we use Swoogo, Typeform, Salesforce, Pardot, and a range of other tools)
- Regularly reporting on audience acquisition to cross-functional teams
- Managing event websites and organic social media content
- Writing invitations, nurture emails, and event communications
- Producing event apps, marketing toolkits and liaising with partners, speakers, PRs and guests
- Briefing and overseeing the development of signage, slide decks, digital and printed collateral + comfortable using tools like Canva to produce marketing assets in-house
- Overseeing photography and videography output from events
Application process
- Our process includes 2-3 stages, starting with a one-to-one virtual interview, followed by a task-based in-person interview, and in-person meet-and-greet with key team members
- We aim to ensure you meet a diverse mix of our team to get a true feel for what it’s like working at Founders Forum Group
Salary benchmarks
Our take
Founders Forum started in 2005 to create an optimised environment for collaboration. The community was established as a response to the lack of credible, peer-to-peer European entrepreneur networks to rival those that existed in Silicon Valley.
Founders Forum hosts invite-only, not-for-profit forums to accelerate the positive impact of technology on the world. The company organises two flagship forums annually, as well as numerous smaller events globally, assembling a global community of founders, global leaders, senior investors and rising stars.
Founders Forum has also launched a family of businesses that exist to support entrepreneurs at all stages of their journey, covering advisory, executive search, education, diversity & inclusion, charitable giving and various others. The company remains committed to developing the future of industries, discovering and unearthing the latest trends in technology, and promoting avenues to create a positive impact on society.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Access to the Founders Family network of businesses and wider tech ecosystem
- 26 days annual leave, with the option to work remotely abroad for up to 2 weeks/year
- Wellbeing budget via Juno
- Learning and development budget
- Private healthcare insurance (Bupa)
- Join an ambitious and passionate team with quarterly socials and team lunches 1/week
- Great new office at 180 Strand, London
Company values
- Collaborators - We believe in the power of the network. We facilitate connections, learn from experts and inspire each other to continuously reach the next level
- Innovators - We are constantly thinking about new opportunities to support the innovators that make up our community. We are innovators ourselves, building new solutions and harnessing new technologies to deliver greater value
- Pioneers - We are bold in our approach to a changing world, taking pride in doing things differently. Our success reflects the specialist expertise drawn from the community and shared entrepreneurial spirit to pioneer the future of digital
- Driven by impact - We are here to make a big impact on the world. The people we work with are highly aspirational. and we harness the potential by creating an ecosystem where they can push themselves to the limit
Company HQ
London, UK
Leadership
Brent Hoberman
(Co-Founder & Executive Chairman)Founders Forum, Brent is Co-Founder and Executive Chairman of Founders Forum, Founders Factory and firstminute capital. Previously, Brent co-founded lastminute.com in 1998, Made.com and Karakuri.
Jonathan Goodwin OBE
(Co-Founder)Jonathan has previously founded PROFounders Capital and worked as the European Senior Advisor for Opera Solutions. Since creating Founders Forum, they have also founded Lepe Partners and are the current Head of Merchant Banking at Alvarium.
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