Content & Copywriting Specialist, Appspace
B2B
More information about location
Workspace management software
Be an early applicant
Workspace management software
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To help organizations connect their people, places, and spaces to create a workplace employees love.
Role
Who you are
- The ideal candidate will have experience writing content for a B2B audience and familiarity with best practices for writing for SEO
- Bachelor's degree in English, Journalism, Communications, or related field
- 5+ years of experience in B2B content marketing or copywriting
- Excellent written and verbal communication skills with a knack for explaining complex topics using simple terms
- Experience with SEO best practices and content optimization techniques
- Experience writing for different audiences across the sales funnel and familiarity with buyer personas, customer journey mapping, and demand generation content
- Familiarity with content management systems (e.g., WordPress), marketing automation tools (e.g., HubSpot, Marketo), and basic analytics platforms (e.g., Google Analytics)
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- A proactive, collaborative approach and a passion for storytelling and innovation
- The ability to manage multiple competing priorities and work well in a fast-paced, results-driven culture
- Knowledge of video or multimedia content production is a plus
What the job involves
- We’re looking for a talented Content & Copywriting Specialist to create compelling content to help the marketing team meet lead generation, thought leadership, and brand-building objectives
- Create short- and long-form written content (blogs, eBooks, web pages, guides and templates, email newsletters, email drip sequences, and presentation slides)
- Collaborate with SEO specialists to optimize content for search engines, ensuring it drives traffic and engagement
- Refine and update existing content to keep it relevant and engaging
- Use data insights to make informed decisions about content creation, iteration, and prioritization
- Conduct interviews and in-depth research to produce content that reflects our thought leadership and expertise
- Stay up-to-date with industry trends, competitor activity, and emerging topics to ensure our content is timely and relevant
- Work closely with the content team to help develop the content calendar and execute content strategies aligned with product launches, campaigns, and industry events
- Work with the marketing ops team to track and report on content performance metrics (e.g., page views, conversions, engagement rates)
- Use AI tools like Gemini and Copilot to help with content production
Application process
- Applications without a portfolio/work samples will not be considered
Our take
Founded back in 2002, Appspace has grown into something of a leader in the workplace experience field. What essentially started as an internal content management and digital signage toolkit has since expanded into an end-to-end workplace management platform that caters for both physical and digital co-working and communication.
The calibre of customers that Appspace serves says a lot about its status – Google, Meta, LinkedIn, Coca-Cola and Pfizer all use the platform. It’s to the company’s credit that it’s stayed abreast of changing needs in the workplace, and added to its product offering at opportune moments, either by developing its solutions or via strategic acquisitions.
Now that a blend of on-site, hybrid, and remote working is the norm, there’s a need for a single platform that ensures good employee (and customer) experiences, rather than companies using a host of distributed apps. It’s a need that Appspace is fulfilling well, as it continues to invest in product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company benefits
- Generous PTO
- Flexible work schedules
- Remote work opportunities
- Paid company holidays
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- A casual dress work environment
Company HQ
Farmers Branch, TX
Leadership
Tony DiBenedetto
(CEO & Chairman)They have served as the CEO of Appspace since 2020. Alongside this, they are the Founder of Think Big For Kids. Previously, they were an Executive Entrepreneur in Residence at Tampa Bay Wave and CEO at Concerto Cloud Services and Tribridge.
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