Group Product Manager, Howl

Matching Algo and Personalization

$200-240k

At Howl, we offer a competitive compensation package inclusive of base salary, incentive pay and stock options.

Senior level

Remote from US

Social commerce platform

Job no longer available

Social commerce platform

21-100 employees

B2BEnterpriseMarketplaceMarketingSocial MediaMobileAdvertisingCommunity

Job no longer available

$200-240k

At Howl, we offer a competitive compensation package inclusive of base salary, incentive pay and stock options.

Senior level

Remote from US

21-100 employees

B2BEnterpriseMarketplaceMarketingSocial MediaMobileAdvertisingCommunity

Company mission

To reduce barriers for creators and brands to build social commerce businesses.

Job

Company

Role

Who you are

The right candidate will be customer obsessed, and drive decision making through data and accompanied by logic and sound judgement for product led growth
Have experience at a growth stage start up and are excited about being a hand on leader
Enjoy collaboration, know how to synthesize information and align others to a strategy
Have experience with matching algos and tooling
Have marketplace experience (whether as a PM or another strategic role)
Are tapped into the current product ecosystem and "in the know" of best practices for product development in the commerce content space
Have substantial experience leading product strategy and driving smart execution of development cycle
The desire to drive product excellence and set a new caliber for craftsmanship at a product led growth company

What the job involves

Howl is looking to bring on a Senior PM to own strategy and execution for our matching and personalization products
In this role, you'll work cross-functionally to truly understand our customers needs that elevate Howl's position in the creator commerce space
This role is extremely collaborative as you'll work along side our leadership team, engineering, product design, product marketing and customer facing teams in order to synthesize, drive alignment, and set the tone for product excellence and craftsmanship internally and externally
Develop a growth and retention strategy using matching and personalization products
Set a high standard for craftsmanship and product excellence at Howl
Contribute to and own elements of our product roadmap and company OKR's
Introduce PLG frameworks and research/ data into decision making
Launch new products that service our creators and enhance existing ones

Our take

Advertising products via influencers has become a trillion-dollar industry. With the rise of social media, the push to mobile platforms, and the turn away from brick-and-mortar retailers, it’s now a crucial tool that both major and breakout brands leverage to great effect. Howl, an influencer marketing marketplace, may have appeared at exactly the right time and has the chance to win big from this development.

The Howl platform functions something like an Upwork for brands and influencers. Brands can list partnership opportunities on an open marketplace, whilst influencers will receive personalized recommendations, and have access to a dashboard where they can monitor sales and access easy and instant payment.

Formerly known as Narrativ, Howl benefits from a firmly established client base that includes major enterprise brands like HP, Sephora, and Samsung. With a firm foundation already laid down in this remarkably lucrative new sector, and fresh funding at its back, the company has a real chance to capture the market and find further success in the future.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 4 rounds)

Dec 2022

$27m

SERIES A

Aug 2019

$8m

SEED

Total funding: $39.1m

Company benefits

Pay equity-focused compensation structure
100% paid health insurance for employees with 80% coverage for dependents; with FSA and HSA compatibility
100% coverage of Teledoc services & One Medical memberships for employees and dependents
Flexible PTO and 20 days paid Holidays
WFH stipend
Retirement planning - 401k through Empower
Talkspace membership
Paid parental leave of 12 weeks for all new parents

Company HQ

Midtown East, New York, NY

Leadership

Li Haslett Chen

(Founder & CEO)

Previously a McKinsey Analyst who then moved into Marketing and Business with Moda Operandi. They have also spent time on the Board of American Express and Warner Bros.

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