Head of Performance Marketing, Headway
$172-215k
Salary is partially dependent on location
Therapist-by-insurance marketplace
Job no longer available
Therapist-by-insurance marketplace
1001+ employees
Job no longer available
$172-215k
Salary is partially dependent on location
1001+ employees
Company mission
To build a new mental healthcare system, rewired for access and affordability.
Role
Who you are
- Proven track record of building a highly efficient, large-scale performance marketing function
- You have 10+ years of professional experience and 5+ years of experience building and leading high-performing marketing teams and recruiting top talent
- Analytical and strategic thinker, aware of emerging trends in data science, analytical models and how to apply them to get the most efficiency from channel investments
- You’re an excellent coach and team leader, you inspire your team to go above and beyond
- Roll-up your sleeves problem solver
- Strong appreciation for the art of marketing, thinking outside the box to elevate our brand design, messaging and creative
- Experimental mindset, experience building frameworks that enable rapid iterative experimentation
- You lead by values, empathy, and by setting an example
What the job involves
- As the Head of Performance Marketing, you’ll have the unique opportunity of being responsible for shaping Headway’s top-of-funnel revenue growth and first-touch experience. You’ll be responsible for our provider acquisition targets and growth portfolio, managing channel diversification, efficiency, and impact on downstream metrics
- You’ll build and lead a high-performing growth marketing team, instilling a culture of experimentation and fast iterative learning. This is an opportunity to run a truly mission-critical function responsible for defining Headway’s top-of-funnel growth strategy
- Be responsible for our provider acquisition targets and growth portfolio, managing channel diversification, efficiency, and impact on downstream metrics
- Manage, build, and coach a high-performing growth marketing team that consistently achieves growth targets
- Manage the performance marketing budget, balancing investments that will maintain CAC while scaling brand awareness and provider acquisition
- Collaborate with engineering and analytics to develop new and emerging trends in analytical models and technology that will optimize ad spend for lead funnel performance
- Develop creative and audience testing methods across channels, elevating our messaging, design and brand
- Foster a culture of speed, experimentation, and collaboration. Be the catalyst for your team to continuously reflect on how they can improve and create business impact
- Instill an experimental mindset across your team and partners, building frameworks that enable rapid experimentation and learning cycles
Our take
1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.
Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 600,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.
Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US with over $325M in funding behind it. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
64% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$100m
LATE VC
Oct 2023
$125m
SERIES C
Total funding: $327m
Company HQ
Tribeca, New York, NY
Leadership
Andrew Adams
(Founder & CEO)Prior to founding Headway in 2017, Andrew was a Product Analyst at Spring Inc.
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