Vice President of Marketing, Cohere
Natural language processing AI platform
Be an early applicant
Natural language processing AI platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To build machines that understand the world, and to make them safely accessible to all.
Role
Who you are
- Proven experience as a senior Marketing leader across multiple functions (developer relations, enterprise, brand, growth)
- 15+ years of senior level experience developing and achieving successful marketing strategies for both 1) Product-led growth <PLG> and 2) Enterprise SaaS/B2B software or software-related company driving Enterprise Go-to-Market motions
- A relevant degree in Marketing/Business/Engineering/CS
- A deep understanding of the changing market dynamics in the AI industry is an advantage
- Proven track record of successfully launching and directing marketing efforts supporting cutting edge products, and developing effective marketing strategies and business plans
- Familiarity with partner ecosystems, and enabling partner channels to deploy at scale (GSIs, consultancies, SaaS leaders, hyperscalers)
- Demonstrated experience building, guiding and inspiring a team as a servant leader
- International/global experience and familiarity is preferred
What the job involves
- The Marketing organization is pivotal to the growth and success of Cohere - positioning and communicating Cohere’s unique offerings to a unique field of developers, enterprise AI & tech leadership, C-Suite executives, ML researchers, consultants, bankers, partners driving technology & workflow change within enterprises (SIs, cloud providers, SaaS providers), policymakers, and public-sector influencers
- The VP Marketing will proactively set direction for Cohere in the marketplace, leading our positioning with the broad range of audiences listed above, driving product marketing, partner activation & enablement, developer relations, brand, social, digital, LLM University, certification/training programs and more
- This is a once-in-a-lifetime opportunity to establish and scale a generational company in a most transformational time and sector
- Lead our Marketing organization and collaborate closely with cross-functional teams (i.e. Product, Revenue / Sales, Machine Learning, Engineering) to ensure alignment on both 1) Enterprise & 2) Product-led growth <PLG> Go-to-Market efforts & strategy
- Develop, direct, and evaluate effective marketing programs using market research, product marketing, competitive intelligence, marketing communications, and public/policy relations
- Develop a measurement strategy, objectives, KPIs, forecasting, benchmarks, and dashboards to measure the effectiveness of marketing programs, ensuring continuous improvement and optimization
- Drive the company's brand strategy, including brand positioning, messaging, and identity to build a strong presence in the market
- Align global marketing strategy to develop and implement campaigns that drive growth with enterprise customer target segments and partners (i.e. cloud service providers, GSIs and management consulting firms)
- Collaborate with our growing list of enterprise partners and customers to raise awareness and drive market adoption
- Expand our leading education capability (LLMU) that enables developers and partners to deploy Cohere’s technology within their organizations, positions Cohere as the premier LLM provider to work with, and enables exponential growth through partners
- Build and cultivate relationships with industry influencers, media partners, and stakeholders
- Stay informed about industry trends, competitive landscape, and emerging marketing technologies, proactively providing input into strategy, product and technical decisions
Our take
The AI industry biggest stakeholders insist that the next step in enhancing web experiences will be through natural language interactions. While this may be true, only companies with considerable resources can reasonably address the gap needed to bring NLP to the forefront of web integration. Cohere was founded to address this shortfall between NLP development, widespread usage, and the resources required.
Cohere works on building top-of-the-class NLP processing models and software which it makes available to customers through APIs and custom solutions. In a strategic move, the company has partnered with Google Cloud, giving them access to resources that will undoubtedly push the field of NLP forward. This allows Cohere to serve as middlemen by offering a wide range of customers a product built on unmatched technology.
AI is currently a worldwide talking point and so it is no surprise that Cohere has seen rapid development, and raised $270M in a 2023 funding round. The company plans to introduce a dialogue model that would resemble ChatGPT, however, in this case, its technology would be mainly accessible to developers and businesses.
Steph
Company Specialist at Welcome to the Jungle
Insights
192% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2025
$500m
LATE VC
Jul 2024
$500m
SERIES D
Total funding: $1.4bn
Company benefits
- We cover 100% of premiums across health, dental, vision & travel
- We offer RRSP, 401K, and Pension Scheme contributions
- We offer lunch and fitness studio credits and a quality time fund which can be spent on things like dog walking and laundry services
- We want everyone who contributes to our success to get a ‘piece of the pie’
- Work Remote & PTO
- We know that some people work better at home, so we are remote-first, and sure that all meetings, events, and opportunities are set up for our distributed team
- Every employee at Cohere gets 6 weeks of paid time off & US and Canadian federal holidays, and we provide unlimited sick days
- All new parents (including those who adopt or go through a surrogate journey) are eligible to receive 100% salary for 6 months in Canada, the US, and the UK
- The decision and journey to having kids is different for each person and family. Part of our commitment to diversity is being able to support the widest variety of these scenarios as we can so we offer financial support for egg freezing and IVF for those in the US, Canada and the UK
- Every employee at Cohere receives an annual $2,000 education fund to use as they please
Company HQ
Grange Park, Toronto, ON
Leadership
Aidan Gomez
(CEO)Has a PhD in Computer Science from Oxford University. Previously worked as a Researcher at Google (Brain) and FOR.ai
Ivan Zhang
(CTO)Previous experience working in research and engineering at For.ai, Cortex labs, Pressly and Ranomics.
Nick Frosst
(CTO)Previously worked as a Research Engineer at Google (Brain).
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