Vice President of Marketing, Cohere
Enterprise-grade AI solutions for real-world business problems
Open for applications
Enterprise-grade AI solutions for real-world business problems
501-1000 employees
Open for applications
501-1000 employees
Company mission
To empower businesses to scale innovation, boost productivity, and drive progress that reaches everyone.
Role
Who you are
- Proven experience as a senior Marketing leader across multiple functions (developer relations, enterprise, brand, growth)
- 15+ years of senior level experience developing and achieving successful marketing strategies for both 1) Product-led growth <PLG> and 2) Enterprise SaaS/B2B software or software-related company driving Enterprise Go-to-Market motions
- A relevant degree in Marketing/Business/Engineering/CS
- A deep understanding of the changing market dynamics in the AI industry is an advantage
- Proven track record of successfully launching and directing marketing efforts supporting cutting edge products, and developing effective marketing strategies and business plans
- Familiarity with partner ecosystems, and enabling partner channels to deploy at scale (GSIs, consultancies, SaaS leaders, hyperscalers)
- Demonstrated experience building, guiding and inspiring a team as a servant leader
- International/global experience and familiarity is preferred
What the job involves
- The Marketing organization is pivotal to the growth and success of Cohere - positioning and communicating Cohere’s unique offerings to a unique field of developers, enterprise AI & tech leadership, C-Suite executives, ML researchers, consultants, bankers, partners driving technology & workflow change within enterprises (SIs, cloud providers, SaaS providers), policymakers, and public-sector influencers
- The VP Marketing will proactively set direction for Cohere in the marketplace, leading our positioning with the broad range of audiences listed above, driving product marketing, partner activation & enablement, developer relations, brand, social, digital, LLM University, certification/training programs and more
- This is a once-in-a-lifetime opportunity to establish and scale a generational company in a most transformational time and sector
- Lead our Marketing organization and collaborate closely with cross-functional teams (i.e. Product, Revenue / Sales, Machine Learning, Engineering) to ensure alignment on both 1) Enterprise & 2) Product-led growth <PLG> Go-to-Market efforts & strategy
- Develop, direct, and evaluate effective marketing programs using market research, product marketing, competitive intelligence, marketing communications, and public/policy relations
- Develop a measurement strategy, objectives, KPIs, forecasting, benchmarks, and dashboards to measure the effectiveness of marketing programs, ensuring continuous improvement and optimization
- Drive the company's brand strategy, including brand positioning, messaging, and identity to build a strong presence in the market
- Align global marketing strategy to develop and implement campaigns that drive growth with enterprise customer target segments and partners (i.e. cloud service providers, GSIs and management consulting firms)
- Collaborate with our growing list of enterprise partners and customers to raise awareness and drive market adoption
- Expand our leading education capability (LLMU) that enables developers and partners to deploy Cohere’s technology within their organizations, positions Cohere as the premier LLM provider to work with, and enables exponential growth through partners
- Build and cultivate relationships with industry influencers, media partners, and stakeholders
- Stay informed about industry trends, competitive landscape, and emerging marketing technologies, proactively providing input into strategy, product and technical decisions
Our take
Many businesses are now faced with the challenge of adopting advanced AI safely and securely. While AI tools like ChatGPT are making headlines, companies (especially those in regulated industries such as banking, telecoms, or government services) worry about privacy, compliance, and control over their sensitive data. Cohere addresses these concerns by offering AI solutions that can be trained on a company's internal data and, importantly, run on their own infrastructure rather than relying on external cloud providers. And in a world where data breaches and regulatory scrutiny are constant threats, this focus on trust and security is key.
In a competitive landscape, dominated by giants like OpenAI, Google, and Elon Musk;'s xAI, Cohere is setting itself apart by targeting businesses exclusively. Its approach has earned it contracts with some big names, like Royal Bank of Canada, Fujitsu, LG, Oracle, and Dell. By focusing on reliability and enterprise adoption rather than viral consumer appeal, Cohere has carved out a strong niche for itself.
This isn't going unnoticed either, as the company recently raised $500M, boosting its valuation to $6.8B, and brought on board top talent from MEta and Uber to strengthen its leadership team. Alongside this, its doubled its annual recurring reveneu to $100M in 2025 and is aiming to hit $200M by year-end. With its North platform for AI agents and a lean cost structure compared with larger rivals, Cohere is very much ready for more growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
192% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2025
$100m
LATE VC
Aug 2025
$500m
LATE VC
Total funding: $1.5bn
Company benefits
- Six weeks’ paid vacation
- Equity / stock options
- RRSP, 401(k), and Pension Scheme contributions
- Coverage for 100% of your insurance premiums across health, dental, vision, and travel
- Additional coverage for accessing mental health providers/services
- Six months of fully paid parental leave, including adoption and surrogacy
- Financial support for egg freezing and IVF in Canada and the UK
- A monthly fitness and wellness allowance
- Globally dispersed company that supports a remote work culture
- A $2,000 annual education benefit for professional development
- A weekly stipend for meals when working remotely and catered lunch when working from one of our global offices
- A monthly arts and culture allowance
- A monthly quality time allowance
Company HQ
Grange Park, Toronto, ON
Leadership
Aidan Gomez
(Co-Founder & CEO)Aidan received a PhD in Computer Science from the University of Oxford in 2024 and has served as Cohere's CEO since co-founding the company in 2019.
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