Marketing Coordinator, Bear Robotics

• 3-5 years of total marketing experience
• Familiarity and experience with B2B omni-channel marketing tactics (e.g. social media, digital advertising, website, email marketing, content marketing, PR, and events)
• Proven experience with content management on Facebook, Instagram, Twitter, and other social media platforms
• Familiarity with standard business and marketing management in Salesforce
• Excellent communication skills, very articulate, strong public speaking and writing skills, interpersonal skills, cross functional skills, and ability to work well within a team
• Excellent organizational and project management skills, ability to prioritize, and solid financial acumen
• Experience in a startup or similar fast-paced environment where there is frequent change
• Ability to manage and prioritize multiple projects and deadlines
• Ability to work in-office daily in Addison, TX, Redwood City, CA or Los Angeles, CA
• Bachelor’s degree in Marketing, Communications, or related field
• Prolonged periods of sitting/standing at a desk and working on a computer. The employee routinely is required to sit; stand, walk; talk and hear; use hands to keyboard
• Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• Ability to lift 30 lbs

Desirable

• This position is responsible for raising awareness of the brand and its mission to elevate the customer experience in the hospitality industry. The individual is responsible for creating, curating, and managing content on various social media platforms to promote the company’s brand, products and services
• This role involves developing social media strategies, engaging with the audience, analyzing social media data, and staying up to date with social media trends
• Develop and implement the overall marketing strategy to build the brand, raise brand awareness, and strengthen market position
• Ensure brand consistency across all platforms and products
• Develop and implement social media marketing strategies to achieve specific marketing goals and objectives
• Research and analyze target audience preferences, behavior, and trends to tailor social media content accordingly
• Stay updated with the latest social media trends, tools, and best practices
• Plan and execute marketing campaigns and events across all relevant channels, including direct mail, social media, print, trade shows, white papers, etc
• Use data and analytics to test and optimize campaigns in support of marketing goals
• Assist with marketing efforts and collaborating on client marketing efforts
• Create engaging and creative content, including text, image, and video posts, for various social media platforms
• Curate relevant content from industry sources and user-generated content to share on social media channels
• Collaborate with design and content teams to develop visually appealing and compelling social media posts
• Define and track appropriate marketing metrics and use data analytics to optimize campaigns, refine the marketing strategy, and grow the company overall
• Monitor social media metrics and track the success of campaigns using analytics tools
• Prepare regular reports detailing key performance indicators (KPIs) and provide insights and recommendations for improvement
• Use data-driven insights to refine social media strategies and enhance engagement
• Conduct market research to better understand the target market and adjust marketing strategies accordingly
• Performs other related duties as assigned
• Supervisory Responsibilities: None