Client and Events Marketing Manager, LEAP Legal Software

• This role would suit an individual who is a highly motivated content marketer and events planner; a strategic thinker and problem-solver, creative, efficient, and detail-oriented
• The candidate should have a solid understanding of marketing principles and relationship building, strong writing skills, exceptional time management, and the ability to work under pressure
• Minimum of 10 years in a similar position
• High propensity to take action on conversations and tasks assigned
• Ability to plan and implement simultaneous events with exceptional logistics planning skills
• Confidence to take on projects and execute successful on-brand events without being micromanaged
• Comfortable working with cross-functional teams in a hands-on role
• Build and maintain effective relationships with advertising channels and vendors
• Ability and willingness to lift 60lbs; set-up and tear down booth materials with associates; pack and ship materials independently; flexible work and travel schedule
• Willingness to pick up and return rental vehicles
• Ability to take initiative, solve problems and meet deadlines with little supervision
• Clear and precise verbal and written communication skills
• Excellent organizational and project management skills
• A creative eye for merchandising an attractive and functional booth presence
• Ability to manage a budget and produce quality materials with multiple vendors
• Event planning and branded merchandise ordering
• Copywriting skills and a creative eye for planning marketing materials
• Intermediate proficiency with Microsoft products
• Strong aptitude for utilizing emerging technologies including Salesforce and Marketing Cloud

Desirable

• The Client and Events Marketing Manager will report to the Director of Marketing and work alongside marketing and sales associates at LEAP and DivorceMate, as well as the Client Success team
• The immediate responsibilities will include creating awareness, activating events and generating leads that support brand recognition, customer retention, and new business initiatives for our software products
• This role will also take the lead on planning and executing internal LEAP cultural and corporate sustainability events
• The individual must be able to accommodate a flexible work and travel schedule by activating events across Canada
• Planning and execution of end-to-end in-person and virtual events for LEAP
• Conduct analysis and report on brand activation, spend, lead generation, retention and future opportunities
• Create relationships with vendors and stakeholders in the promotional marketing and legal tech industries
• Collaborate with the Client Success department to create product communications, testimonial videos and brand assets for website and social media, retention campaigns, seminars and events
• Take the lead on planning and executing seasonal gifting and retention activities with the Client Success team
• Set the bar withing the marketing team to ensure a high standard of quality communications are implemented across omnichannel assets including copywriting, proofreading and style guide
• Collaborate with the Sales department on activating events, event lead volume and datasets, event pre- and post-event promotion activities, post-campaign follow-up and lead assignment as needed
• Coordinate the creation of event and client materials alongside the marketing team
• Remain current and knowledgeable of LEAP products and services in order to create effective marketing narratives and materials
• As the Events Manager for LEAP, you will coordinate all events including tradeshows, webinars and sales seminars with pre-launch and post-marketing logistics, staffing, and marketing materials
• Partner with the People Operations (HR) team for internal LEAP/DivorceMate events and community initiatives including summer and holiday events and community/charity activities
• Administrative duties as needed, including the maintenance of system and project management documents including Trello and SharePoint
• Collaborate with team spirit and assist with general marketing activities as required
• These responsibilities may be added to or adjusted at any time in accordance with operational requirements