Demand Generation Manager, Intenseye
Offers Stock Options package
AI-powered workplace safety platform
Be an early applicant
AI-powered workplace safety platform
101-200 employees
Be an early applicant
Offers Stock Options package
101-200 employees
Company mission
To empower EHS teams to monitor their workplace 24/7, receive real-time unsafe act notifications, and operationalize compliance procedures, all through existing cameras within facilities.
Role
Who you are
- The ideal candidate will leverage their expertise to craft compelling demand generation strategies that resonate with our target audiences
- 3+ years of experience in demand generation, within a disruptive start-up / category creating technology or SaaS sector company
- Proven track record of developing and executing successful demand generation and inbound marketing campaigns that drive pipeline growth
- Skill set requirements: In Content syndication, Direct Mail, Webinars, other avenues outside of paid media, other creative tactics to drive pipeline
- Strong analytical skills with experience in using data to inform marketing strategies and decisions
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
- Proficiency in marketing automation tools and CRM systems - SFDC, Copywriter, Landing Page Development, Hubspot, Sendoso, Google Analytics, Lead Conversion, Gong, LinkedIn, 6sense
- Bonus if you have experience with Account-Based Sales and/or are Account-Based certified
What the job involves
- We are building out our GTM team with the addition of a Demand Generation Manager
- This new role will be crucial in aligning closely with our sales team to develop and execute campaigns that drive pipeline growth and create awareness in the marketplace
- This is will be an inbound demand gen role and focused on revenue marketing
- Now is an incredibly exciting time to join and help play a critical role in our Marketing & GTM team!
- Close Alignment with Sales: Collaborate with the sales team to understand goals, customer needs, and market dynamics, ensuring that demand generation strategies are effectively supporting pipeline development
- Campaign Development: Design and implement integrated demand generation campaigns that drive awareness and engagement around EHS/ESG solutions
- Utilize various channels, including digital marketing, email campaigns, events, webinars, and social media, to maximize reach (Content syndication, Direct Mail, Webinars, other avenues outside of paid media, other creative tactics to drive pipeline)
- Lead Generation: Develop and optimise an inbound marketing channel that attracts and nurtures high quality prospects and ensures a consistent flow of qualified leads for the sales team
- Content Strategy: Work cross-functionally to create compelling and educational content that addresses the pain points of our target audience, positioning Intenseye as a thought leader in EHS solutions
- Data-Driven Insights: Monitor, analyze, and report on campaign performance metrics to evaluate effectiveness and drive continuous improvement. Utilise insights to inform future strategies and tactics
- Market Awareness: Stay informed about industry trends and competitor activities to identify opportunities for positioning and differentiation in the EHS space
- Collaboration: Work closely with marketing, sales, product, and customer success teams to ensure cohesive messaging and support throughout the customer journey
Application process
- Zoom chat with our VP, People (45 mins)
- Zoom interview with Director, Revenue Development (45 mins)
- On-site with CEO + GTM team with a presentation (60 mins)
- Zoom interview with our CEO (30 mins)
Our take
Safety in the workplace can concern anything from trip hazards to PPE, and it is essential for businesses to keep on top of it to keep their workers safe, the company compliant, and business efficient. However, monitoring health and safety can be difficult without dedicated staff checking especially in large workplaces, and this increases staffing costs dramatically.
Intenseye provides a workplace safety monitoring platform that leverages AI to identify unsafe acts and conditions from a camera source. The allows workplaces to be monitored 24/7 at minimal additional cost, ensuring that they are safe, providing real-time notifications and analytics, and facilitating the automated operationalization of compliance.
Whilst other companies are using AI to augment how quickly hazards can be recognized through a video signal, Intenseye stands out with its specialized approach to workplace safety, something that must be monitored in every workplace. The company has raised considerable funding, the latest of which comes from the industry's largest ever fundraise, to expand its technology ecosystem.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2024
$64m
SERIES B
Sep 2021
$25m
SERIES A
Total funding: $93.2m
Company benefits
- Support for Individuality & Continuous Education
- Remote-Friendly
- Comprehensive Health Benefits
- Stock Option Plan and 401(k)
- Team Events & Activities
- Flexible Work Hours
- Generous Vacations
Company values
- Empathy - Leading with empathy is important to us at Intenseye. Understanding, empathetic leaders are core to our team structure. Our team meets customers where they are, to help them tackle some of the biggest issues in health and safety
- Technology - Working with cutting-edge technology is what keeps our team excited and engaged. From discovery to development to deployment all members of our team get to experience, hands-on, leading developments in the world of computer vision and AI
- Teamwork - Our team is agile and collaborative. With diverse backgrounds from different industries and varying skill sets, we come together as one. We recognize that each individual’s experience is a necessary piece of the puzzle, and value what we can learn from others.
- Disrupt - Our goal is to change the world of EHS. We believe our technology can shape the next generation of workplace health and safety. Disrupting the industry, for the betterment of the workforce
Company HQ
Midtown South, New York, NY
Articles
Leadership
Sercan Esen
(Co-Founder & CEO)Experience as Artificial Intelligence Consultant for Sony from 2014 to 2018.
Serhat Cillidag
(Co-Founder & CTO)Experience as Software Engineer for Sony from 2017 to 2018.
Salary benchmarks
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