Product Marketing Manager, Lyra Health

• 7+ years of product marketing experience, preferably in healthcare, wellness, technology, or mental health solutions
• Proven experience with both B2C and B2B go-to-market strategies, especially within health and wellness
• Strong skills in product positioning, messaging, and storytelling that resonate across diverse audiences
• Demonstrated ability to collaborate cross-functionally to create solutions that support self-care and organizational well-being
• Strategic mindset with a strong track record in data-driven decision-making for long-term growth
• Excellent communication and leadership skills, with a history of driving successful product launches and increasing engagement

• As we grow our preventive mental health offerings, we are seeking a Sr
• Product Marketing Specialist for Self-Care & Organizational Care
• This role will lead the go-to-market strategy for Lyra’s self-care and organizational care solutions, driving engagement with tools and resources that support sustainable mental well-being at both the individual and company levels
• The Product Marketing Manager will be pivotal in launching and promoting Lyra’s preventive care offerings, including self-care tools and workplace well-being programs
• This role requires a blend of B2C and B2B expertise to reach a diverse audience of members and benefits leaders
• Working closely with Product, Clinical, Member Marketing, and Workforce Transformation teams, this individual will focus on strategies that engage members, foster workplace well-being, and enhance Lyra’s position as a leading partner in preventive mental health
• Product Development & Cross-Functional Collaboration: Collaborate with Product, Clinical, and Workforce Transformation teams to shape Lyra’s self-care and organizational well-being offerings
• Collaborate with internal teams to develop new products that foster well-being and drive sustained engagement
• Market Insights & Voice of the Customer: Lead market research efforts to understand member and customer needs, competitive trends, and emerging preventive health and organizational well-being dynamics
• Use these insights to guide product roadmap priorities and market positioning
• Go-to-Market Strategy: Develop comprehensive GTM strategies for self-care and organizational well-being solutions, coordinating with cross-functional teams to ensure alignment and maximize impact across B2C and B2B channels
• Positioning & Messaging: Craft compelling messaging that highlights the unique value of Lyra’s self-care and organizational care offerings, resonating with members, benefits leaders, and HR decision-makers
• Tailor messaging to demonstrate Lyra’s impact on both personal and workplace well-being
• Engagement & Growth Strategy: Create strategies to drive adoption and sustained engagement with preventive programs, optimizing member utilization through data-driven insights
• Identify and develop opportunities for cross-selling and upselling within Lyra’s organizational wellbeing portfolio
• Launch Execution & Enablement: Oversee the end-to-end launch process for self-care and organizational initiatives, collaborating with Product, Clinical, Marketing, and Enablement teams
• Develop buyer-facing content, webinars, release notes, and sales collateral to support successful launches
• Performance Tracking & Optimization: Define and track key performance metrics such as engagement rates, program utilization, and satisfaction among members and organizations
• Use insights to refine and elevate strategies across preventive care initiatives
• Thought Leadership & Storytelling: Partner with internal and external stakeholders to build thought leadership content that positions Lyra as a leader in preventive mental health and organizational well-being
• This role will report into the Director of Product Marketing

• Full access to Lyra’s mental health services for employees and their eligible dependents—at no charge
• Medical, dental, and vision benefits, and free monthly membership to One Medical
• Generous compensation, 401k, and equity options
• Four weeks of vacation and paid holidays
• Monthly tech stipend

Total funding: $690.1m

In the United States, millions of people suffer from mental illness each year - a figure which is unfortunately on the rise - and research suggests that depression and anxiety disorders lead to $1 trillion in lost productivity worldwide each year. Lyra Health is one company out to tackle these issues head-on, by delivering mental health care for employees.