Senior Product Marketing Specialist, Lyra Health
Self-Care & Organizational Care
$95-146k
+ Equity (through discretionary restricted stock units)
Employee mental health care provider
Job no longer available
Employee mental health care provider
1001+ employees
Job no longer available
$95-146k
+ Equity (through discretionary restricted stock units)
1001+ employees
Company mission
To transform access to life-changing mental health care.
Role
Who you are
- 7+ years of product marketing experience, preferably in healthcare, wellness, technology, or mental health solutions
- Proven experience with both B2C and B2B go-to-market strategies, especially within health and wellness
- Strong skills in product positioning, messaging, and storytelling that resonate across diverse audiences
- Demonstrated ability to collaborate cross-functionally to create solutions that support self-care and organizational well-being
- Strategic mindset with a strong track record in data-driven decision-making for long-term growth
- Excellent communication and leadership skills, with a history of driving successful product launches and increasing engagement
What the job involves
- As we grow our preventive mental health offerings, we are seeking a Sr
- Product Marketing Specialist for Self-Care & Organizational Care
- This role will lead the go-to-market strategy for Lyra’s self-care and organizational care solutions, driving engagement with tools and resources that support sustainable mental well-being at both the individual and company levels
- The Sr. Product Marketing Specialist will be pivotal in launching and promoting Lyra’s preventive care offerings, including self-care tools and workplace well-being programs
- This role requires a blend of B2C and B2B expertise to reach a diverse audience of members and benefits leaders
- Working closely with Product, Clinical, Member Marketing, and Workforce Transformation teams, this individual will focus on strategies that engage members, foster workplace well-being, and enhance Lyra’s position as a leading partner in preventive mental health
- Product Development & Cross-Functional Collaboration: Collaborate with Product, Clinical, and Workforce Transformation teams to shape Lyra’s self-care and organizational well-being offerings
- Collaborate with internal teams to develop new products that foster well-being and drive sustained engagement
- Market Insights & Voice of the Customer: Lead market research efforts to understand member and customer needs, competitive trends, and emerging preventive health and organizational well-being dynamics
- Use these insights to guide product roadmap priorities and market positioning
- Go-to-Market Strategy: Develop comprehensive GTM strategies for self-care and organizational well-being solutions, coordinating with cross-functional teams to ensure alignment and maximize impact across B2C and B2B channels
- Positioning & Messaging: Craft compelling messaging that highlights the unique value of Lyra’s self-care and organizational care offerings, resonating with members, benefits leaders, and HR decision-makers
- Tailor messaging to demonstrate Lyra’s impact on both personal and workplace well-being
- Engagement & Growth Strategy: Create strategies to drive adoption and sustained engagement with preventive programs, optimizing member utilization through data-driven insights
- Identify and develop opportunities for cross-selling and upselling within Lyra’s organizational wellbeing portfolio
- Launch Execution & Enablement: Oversee the end-to-end launch process for self-care and organizational initiatives, collaborating with Product, Clinical, Marketing, and Enablement teams
- Develop buyer-facing content, webinars, release notes, and sales collateral to support successful launches
- Performance Tracking & Optimization: Define and track key performance metrics such as engagement rates, program utilization, and satisfaction among members and organizations
- Use insights to refine and elevate strategies across preventive care initiatives
- Thought Leadership & Storytelling: Partner with internal and external stakeholders to build thought leadership content that positions Lyra as a leader in preventive mental health and organizational well-being
Our take
In the United States, millions of people suffer from mental illness each year - a figure which is unfortunately on the rise - and research suggests that depression and anxiety disorders lead to $1 trillion in lost productivity worldwide each year. Lyra Health is one company out to tackle these issues head-on, by delivering mental health care for employees.
Lyrah Health is seen as a key player alongside other online mental telehealth platforms, which include Calm, Genoa, and Talkspace. The company offers video counselling sessions and one-to-one messaging to help users with a variety of conditions including anxiety, depression, and substance use disorder. Coaching is also offered as a preventative measure.
Lyra Health boasts a 90% satisfaction rate across its more than 2.2 million members, demonstrating the impact that its products can have on wellbeing. In 2022, Lyra announced its acquisition of ICAS World, an international provider of employee assistance programs. Its global network includes over 1,500 companies and 6.3 million users across more than 155 countries, which should give Lyra smooth inroads into global markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2022
$35m
SERIES F
May 2021
$200m
SERIES F
Total funding: $690.1m
Company benefits
- Full access to Lyra’s mental health services for employees and their eligible dependents—at no charge
- Medical, dental, and vision benefits, and free monthly membership to One Medical
- Generous compensation, 401k, and equity options
- Four weeks of vacation and paid holidays
- Monthly tech stipend
Company HQ
Downtown, Burlingame, CA
Articles
Leadership
David Ebersman
(Co-Founder & CEO)Former Equity Research Analyst at Oppenheimer & Co. Also served as the CFO at Facebook, and worked at Genentech for 15 years, leaving as Chief Financial Officer & Executive VP.
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