Growth Lifecycle Manager, ALT
Management platform for alternative assets
Open for applications
Management platform for alternative assets
101-200 employees
Open for applications
101-200 employees
Company mission
To unlock the value of alternative assets.
Role
Who you are
- 5+ years of experience in growth, lifecycle, or product-led growth, ideally in a marketplace, fintech, consumer app, or similar high-velocity environment
- Proven ability to personally build and optimize lifecycle programs, not just oversee them
- Strong experience with lifecycle tools (Iterable or similar) across email, push, SMS, and in-app - experience with WhatsApp, RMS, Moveable Ink, or Live Events is a plus
- Ability to create complex audience segmentations and operate within a large data set - Experience with Hightouch or SQL is preferred
- Deep appreciation for native app experiences and mobile-first growth
- Comfort operating in ambiguity and moving fast with limited resources
- Strong analytical mindset with the ability to translate data into action
- Experience partnering closely with Product and Design to drive growth through experience
- Familiarity with analytics tools (Amplitude, Segment, Branch, or similar)
What the job involves
- As Alt’s Growth Lifecycle Manager, you will own growth through the product and lifecycle, not just top-of-funnel marketing
- This role sits at the intersection of Product, Growth, and Data, with a clear mandate:
- Design, build, and optimize lifecycle experiences that drive activation, engagement, retention, and revenue across our native app and platform
- This is a hands-on role for someone who has shipped real lifecycle systems in fast-moving environments and understands that great product experience is the growth engine
- Design and execute lifecycle programs across email, push, SMS, in-app messaging, and product surfaces
- Build and optimize onboarding, activation, re-engagement, and retention flows for buyers and sellers
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Translate product moments into timely, relevant lifecycle touchpoints
- Partner deeply with Product, Design, Engineering, Data Analytics, and Sales to shape communication inside the product, not just around it
- Influence UX, copy, sequencing, and transactional triggers that improve conversion and trust
- Identify and unblock growth bottlenecks related to experience, tooling, or execution
- Move fast, wear multiple hats, and execute without perfect inputs
- Build scrappy solutions when needed (templates, HTML, tooling workarounds)
- Balance strategy with execution
- Own lifecycle experimentation and measurement across activation, conversion, and retention
- Analyze behavior, cohorts, and funnel drop-offs to inform iteration
- Continuously refine programs based on data, not opinion
- Use AI to accelerate lifecycle creation, experimentation, personalization, and iteration
- Apply AI thoughtfully to improve speed, relevance, and learning velocity
- Focus on outcomes, not buzzwords
Our take
Increased interest in alternative assets has resulted in an unexpected boom in the collectables market, as more people are seeking to diversify their portfolios. Alt is a trading and portfolio management platform capitalizing on this exciting new upswing, making it simple to buy and sell investment-grade trading cards.
Initially dealing exclusively with sports cards, the company’s platform has expanded to include other trading card types, ranging from Pokémon to Yu-Gi-Oh! Alt sets itself apart from the competition by offering its users a vast range of attractive options, such as no buyer premiums, cash advances, Alt Vault card storage and borrowing options.
By tackling the three key problems hobbling the uptake of alternative asset investments (liquidity, price transparency, and physical storage) Alt’s success certainly opens the door for further expansion into different assets like art and sneakers, ushering in a new model for alternative asset markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
108% employee growth in 12 months
Company
Funding (2 rounds)
Nov 2021
$75m
SERIES B
Mar 2021
$31m
SERIES A
Total funding: $106m
Company benefits
- Medical, Dental & Vision
- Monthly WFH, health and wellness stipend
- Generous parental and family leave
- Volunteer opportunities
- Learning and development programs
- Unlimited PTO
- WeWork access
Company HQ
SoMa, San Francisco, CA
Leadership
Leore Avidar
(CEO )Also co-founded Lob, a platform that makes direct mail for businesses faster and easier. Was an Asset Management Derivates Trader for Citigroup Global Markets, and part of the Technical Business Development, Startups and Venture Capital services for AWS.
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