Senior Manager of Public Relations & Communications, Weee!
$149-175k
+Equity
5 days a week in office (Fremont, CA)
Online grocery delivery platform
Be an early applicant
Online grocery delivery platform
501-1000 employees
Be an early applicant
$149-175k
+Equity
5 days a week in office (Fremont, CA)
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- Entrepreneurial mindset with a proactive, problem-solving attitude
- Passionate about food, culture, and communities
- Ability to understand and connect to the core DNA of Weee!,and build the Weee! Brand
- Strong interpersonal skills with the ability to work collaboratively in a fast-paced environment
- Experience: 7+ years of experience in PR and communications, preferably in ECommerce, retail or consumer led businesses
- Prior experience working in a high-growth startup or scale-up environment is a plus
- Media Expertise: Proven success in securing media coverage across national, regional, and niche outlets. Strong relationships with U.S. media, especially in food, lifestyle, and tech sectors. Familiarity with e-commerce platforms and trends
- Cultural Sensitivity: Deep understanding of and connection to Asian cultures and communities in the U.S. is highly preferred
- Multilingual abilities (especially in Mandarin, Cantonese, or other Asian languages) are a plus
- Communication Skills: Exceptional written and verbal communication skills with the ability to craft clear, impactful messaging tailored to various audiences, aligning to the Weee! Brand. Ability to translate complex ideas and quantitative data into simple messages and soundbites
- Leadership: Demonstrated ability to inspire and influence individuals at all levels of an organization, both direct reports and cross-functional stakeholders, managing both internal and external resources effectively
- Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines
- Crisis Management: Experience developing and executing crisis management and resolution plans, and demonstrated ability to navigate high-pressure situations
What the job involves
- Weee! is seeking an experienced Senior Manager of PR & Communications to lead our public relations and communications strategy
- This role will be pivotal in driving brand awareness, enhancing Weee!’s reputation, and fostering relationships with media outlets and influencers
- The individual will collaborate with cross-functional teams to create compelling narratives that highlight Weee!’s growth, innovation, and mission to celebrate Asian (and other ethnicities in the future) food and culture in the U.S
- PR Strategy Development: Lead the development and execution of a comprehensive PR and communications strategy to promote Weee!’s brand, products, and leadership across national, regional and niche media
- Media Relations: Build and maintain strong relationships and generate opportunities for coverage, with key media outlets, journalists, analysts and other thought leaders to ensure positive media coverage and ongoing media engagement
- Building the Weee! Brand: Craft compelling brand narratives that highlight Weee!’s unique value proposition, growth trajectory, and leadership in the Asian e-commerce space
- Leadership: Work closely with the Executive and Leadership team to develop thought leadership platforms, including media interviews, speaking engagements, and executive content.Train executives to deliver compelling and effective messaging in interviews and talks
- Content Creation: Oversee the development of PR materials including press releases, media pitches, fact sheets, talking points, and other written communication
- Campaign Management: Collaborate with the marketing and creative teams to ensure cohesive messaging across all platforms and to support PR initiatives with integrated campaigns where relevant
- Event Management: Coordinate PR for brand events, product launches, and community engagement initiatives, working closely with external partners
- Media Monitoring: Analyze media coverage and PR performance, providing regular reports and recommendations for optimizing outreach and strategy
- Identify, track and maintain a constant pulse on media trends in the online grocery industry
- Crisis Communication: Develop and implement a crisis communications playbook, ensuring swift and effective responses to any brand-related challenges or crises
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company values
- We're merchandise-driven
- Unparalleled customer experience is our lifeblood
- We celebrate culture and the power of community
- We're humble, scrappy, and intentional
Company HQ
Baylands, Fremont, CA
Articles
Leadership
Larry Liu
(CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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