Director of Engineering, Forma.ai
Sales performance management software
Open for applications
Sales performance management software
101-200 employees
Open for applications
101-200 employees
Company mission
To help organizations to design, execute, and optimize their sales compensation strategy within a single platform.
Role
Who you are
- You’re excited to work at a startup and enjoy building processes from the ground up
- You’re a strong communicator and a creative storyteller
- You can confidently manage multiple stakeholders, both internal and external
- You ask thoughtful questions and bring genuine curiosity about people and their career paths
- You’re a culture builder and positive team influence
- You’re entrepreneurial, collaborative, and action-oriented
- You bring a high level of professionalism and respect for confidentiality
- You have meticulous attention to detail
What the job involves
- Reporting to the CTO, you will lead at least two engineering pods, each focused on key application areas within our product
- You’ll play a hands-on leadership role—guiding teams, shaping technical direction, and contributing directly to code and system design
- We believe in leading from the front
- You don’t need to be the strongest engineer on the team, but you should be comfortable rolling up your sleeves regularly and setting a strong technical example
- You’ll be product- and outcome-focused, with a sharp sense of where to invest time and energy—and where not to
- You’ll work closely with Product Owners to deeply understand our business domains, help shape product vision, and drive meaningful results
- You’ll also help build your teams
- Hiring great engineers is a critical part of this role, so experience attracting, assessing, and onboarding high-quality talent is important
- We genuinely value focus and efficiency
- Meetings should be purposeful and structured
- If you love excessive ceremonies, status updates, or meetings for their own sake, this role likely isn’t the right fit
- Our tech stack experience requirements are intentionally flexible
- We expect strong engineers to adapt quickly
- Experience with TypeScript, React, Python, Django, or .NET is a plus—but not a prerequisite
- Lead and scale multiple engineering teams
- Contribute hands-on to coding and system design
- Collaborate with Product Owners on feature ideation and prioritization
- Keep teams productive, motivated, and engaged
- Ensure clear communication across teams when it matters most
- Hire and grow high-performing engineers
Our take
Sales operation is notoriously every organisation’s noisiest department, and one that has seen relatively little innovation thus far. There has been a widening gap in efficiency and optimisation for many of the functions that make up sales operations. Forma.ai, a compensation-focused AI software company, provides its customers with an avenue to improve general sales performance by enabling them to enhance sales performance activities through automation.
The company’s current niche focus is contrary to the wide-net approach that major industry players like Salesforce have taken, but Forma.ai is already proving to be a much needed product offering. It promises customers endless sales improvement solutions and implementation strategies - all using AI and end-to-end automation - and thus has secured several large clients such as TrustPilot, Autodesk, Redis, and Stryker.
The company has achieved impressive revenue growth amid rapid enterprise adoption of its platform, and is now focused on expanding its headcount, as well as accelerate product development and go-to-market initiatives to meet growing demand for its products.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2022
$45m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $58m
Company benefits
- Meaningful Compensation: In addition to being paid above the industry average, you'll join in Forma.ai's success with our employee equity plan
- Healthcare with Benefits: Enjoy a healthcare benefits package that includes extended medical, dental, vision, life insurance, and paid parental leave
- Unlimited + Min. Vacation: All Formadillos (cute, right?) are required to take a minimum of three weeks vacation. If you need more, just ask!
- Learning & Development: Access the resources you need to grow in your personal and professional life with a yearly training stipend
- Flexible Working: North American employees can work from where they are most productive, whether that's in our Toronto HQ, from home, or a combination of both
- Growth & Opportunity: Our rapid growth and novel approach is an opportunity to gain the kind of unique experience you can build a career on
Company HQ
South Core, Toronto, ON
Leadership
Nabeil Alazzam
(Founder & CEO)Previously co-founded Primer Business Solutions, before moving on to work as a Management Consultant at ZS Associates, and then serving as VP of Sales at Spoonity.
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