Commercial Associate, Kernel AI

• This is the perfect role for either a sales-minded generalist, or a top-performing SDR/BDR
• We’re open to applicants who have no traditional sales experience, as long as you know that you want to work in a sales role and have excelled in whatever you have done before
• Proven success as a top performer
• Strong verbal and written communication skills
• Research-oriented mindset, you like understanding the “why now” behind prospects
• Entrepreneurial and proactive attitude; comfortable owning results
• Hard worker, and willing to go the extra mile
• Competitive, and target-driven

Desirable

• At Kernel, we have an outbound sales motion that works, and our top performers hit their targets and get promoted fast (within 12 months)
• The outbound sales team is the basis for how fast Kernel can grow, so this is a high impact and high visibility role
• To help scale the team, we’re looking for sales-minded people to come and own a book of pre-tiered accounts. Your primary mission is to generate qualified pipeline by researching, prospecting, and engaging the right companies and stakeholders
• You’ll spend most of your time leveraging Kernel’s data-driven insights to develop hyper-targeted outreach, primarily via calls (our main channel), LinkedIn DMs, and other channels. We also encourage Commercial Associates to think outside the box to generate pipeline, such as by attending/organising events or by implementing new outbound methods
• You’ll partner closely with Marketing and AEs
• Identify and research high-fit companies and decision-makers using Kernel’s data
• Build and maintain a consistently updated target list with clear qualification criteria
• Execute a phone-driven cadence (cold calls + voicemails) to generate meetings
• Take a strategic view of each account in your list, and multithread to get meetings booked
• Mix LinkedIn, email, and phone in multi-touch cadences
• Book qualified meetings for AEs and provide detailed call notes
• Collaborate with Marketing to refine ICPs and messaging based on feedback
• Iterate on messaging and cadences based on performance
• Share field feedback to inform product and GTM strategy

• Stage 1 – 30-minute intro call with Zak. You’ll discuss your sales experience and motivations
• Stage 2 – Short outbound role play and mock prospecting task (≤ 2 hours prep)
• Final Stage – Founders interview with Anders (CEO) and Marcus for culture and values alignment
• If there is mutual fit, we move to references and offer