Senior Brand Marketing Specialist, Paperless Post
$90-115k
Plus equity
2 days a week in office
Online events & invitations platform
Be an early applicant
Online events & invitations platform
101-200 employees
Be an early applicant
$90-115k
Plus equity
2 days a week in office
101-200 employees
Company mission
To reimagine invitations through design and technology to help people connect at life’s memorable moments.
Role
Who you are
- 4-6 years in a brand marketing or content marketing role
- A deep interest in cultural and market trends, consumer behavior, storytelling, and a passion for parties
- Experience with email and marketing campaign planning and ideating creative concepts, ideally in an industry driven by seasonality
- Strong attention to detail, excellent organization skills, and ability to manage multiple projects, responsibilities, and timelines
- Experience working with influencers and/or brand ambassadors, a plus
- Knowledge of and experience working with social media platforms including Instagram, TikTok, Facebook, Pinterest, and LinkedIn, a plus
- Experience with analytics tools including Google Analytics (GA4), Looker Studio & Looker, a plus
What the job involves
- The Senior Brand Marketing Specialist at Paperless Post plays an integral role in managing and executing brand campaigns and communication strategies across marketing channels, including but not limited to email, blog, social, and Press/PR
- We are looking for someone who can work well with internal creative teams, collaborate across the organization, and articulately communicate with outside partners and creators
- The person in this role should be proactive and detail-oriented with a focus on getting the job done and a passion for managing marketing campaigns that drive brand awareness and achieve our company goals
- This role will report to the Director of Brand Marketing and Communications
- Plan and manage seasonal and brand-specific integrated marketing campaigns, working collaboratively with the greater marketing team to lead brainstorms, write briefs, and ensure execution of deliverables across all appropriate marketing channels
- Track and manage brand marketing budget
- Collaborate closely with the Senior Email Campaign Manager to build out the quarterly email marketing calendar, leading campaign ideation and planning as well as messaging direction
- Have your finger on the pulse of cultural and industry trends while also planning around the strong seasonality of our business
- Work with the Director of Brand Marketing and Communications on strategic promotional planning
- Support new design partner launches and leverage existing partnerships to create unique content to distribute across various marketing channels
- Seek out compelling creators, designers, artists, and users to collaborate with on and leverage across marketing channels
- Support PR, paid creator, and brand ambassador programs to generate on-brand content to leverage across marketing channels
Our take
Sending invitations to events can be tedious and time-consuming, and outsourcing design can be expensive too. Paperless Post solves this problem with its technology-led, design-first approach.
Paperless Post first launched in 2009, and since then it has become a clear market leader in a field cluttered with fairly simple design and printing tools. Part of its success stems from its early adoption of mobile phones as a platform - while initially optimized for desktop use the company worked hard to develop its platform for mobile users. This has allowed Paperless Post to consolidate its growth in spite of market changes over the years.
Paperless Post is well-positioned to see considerable growth. It will need to continue to develop its partnerships and technology in order to fend off new competitors, however. Its unique designs and partnerships with brands such as Caroline Herrera go some way to achieving this, and its understanding of communication trends: switching to text message notifications rather than email as younger people abandon email as a way to communicate - indicate that the company is still ahead of the curve.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2018
$10m
SERIES E
Apr 2014
$25m
SERIES C
Total funding: $46.4m
Company HQ
Financial District, New York, NY
Leadership
James Hirschfeld
(Co-Founder & CEO)Co-founded Paperless Post in 2007 after graduating from Harvard. Forbes 30 Under 30 in 2014.
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