Growth Marketing Specialist, Embrace

• The ideal candidate is experienced with tools like RollWorks and LinkedIn, understands the importance of alignment with BDRs, and thrives in a fast-paced, results-oriented environment
• 3+ years of experience in demand generation, ABM, or digital marketing for B2B companies
• Hands-on experience managing ABM platforms like RollWorks, Demandbase or similar tools
• Proficiency with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• Strong skills in creating and optimizing landing pages, email campaigns, and paid campaigns
• Data-driven mindset with the ability to analyze and report on campaign performance
• Excellent project management skills and attention to detail

Desirable

• We are seeking a detail-oriented and data-driven Growth Marketing Specialist to support our efforts in driving pipeline growth and lead nurturing
• In this role, you will manage campaigns across platforms, create engaging landing pages and email workflows, and work closely with cross-functional teams to execute impactful demand generation initiatives
• Manage and update target account lists within Rollworks and LinkedIn to ensure accurate segmentation and alignment with sales objectives
• Build, launch, and monitor ABM campaigns targeting high-value accounts
• Coordinate with designers to develop and implement creative assets for display ads
• Monitor campaign performance and optimize for improved results
• Create and deliver performance reports with actionable insights
• Design and execute email campaigns tailored to different personas and lifecycle stages
• Create automated workflows to nurture leads and guide them through the sales funnel
• Collaborate closely with BDRs to ensure alignment on messaging, follow-ups, and lead-handling processes
• Create, launch, and monitor demand generation landing pages to capture and convert leads
• Develop and refine landing page copy to maximize engagement and conversions
• Create and test ad copy and display images to align with landing pages and campaign objectives
• Plan, execute, and track paid campaigns across search and display platforms (Google, Bing)
• Test and optimize ad performance, including targeting, copy, and creative assets
• Continuously monitor campaign ROI and adjust strategies to improve results