Growth Marketing Lead, Onetrace

• This role calls for a bold, experimental mindset—someone who thrives on testing, analysing, and making data-driven decisions, and who treats failure as valuable input for future success
• Thrives in fast-paced, high-growth environments with evolving processes and shifting priorities
• Experienced in launching and managing multi-market campaigns across diverse segments
• Combines growth marketing expertise with strong brand strategy and storytelling skills
• Strategic yet hands-on, with a track record of managing budgets, agencies, and paid media for optimal ROI and CAC efficiency
• Data-driven and fluent in interpreting campaign analytics, identifying trends, and optimizing performance across the funnel
• Skilled in A/B testing, audience segmentation, and campaign structure to boost conversion and engagement
• Self-starter with a resilient, growth-oriented mindset who takes initiative and executes independently
• Collaborative communicator who works effectively across teams and embraces feedback to drive continuous improvement

Desirable

• You'll take full ownership of our growth strategy, steering expansion into new markets and audiences
• You’ll design and execute multi-channel campaigns, trial new messaging and formats, and build a scalable, repeatable growth engine that drives both immediate demand and lasting brand equity
• You’ll have the freedom and responsibility to define the best approach, bringing your own experience to shape our growth playbook rather than following one
• Plan and run structured, hypothesis-driven experiments across channels—testing messaging, formats, and tactics—to build a repeatable engine for campaign iteration and growth
• Develop and deliver strategic, multi-channel campaigns that drive both pipeline and long-term brand engagement
• Design and execute marketing initiatives across paid, organic, and owned channels to reach target audiences and accelerate demand
• Translate performance data into actionable insights, providing real-time feedback on campaign effectiveness, messaging resonance, and ROI to sales, product, and leadership teams
• Partner with Product Marketing to bring positioning, ideal customer profiles (ICPs), and messaging to market through tailored campaigns for new segments, verticals, and geographies
• Work with Revenue Operations to build dashboards, define key metrics (ROI, CAC, conversion rates), and share learnings across teams to continually improve marketing efficiency