Senior B2B Marketing Manager, Octopus Money
£65-75k
More information about location
3+ days a week in office (Holborn, London)
The future you want starts with a plan
Open for applications
The future you want starts with a plan
101-200 employees
Open for applications
£65-75k
More information about location
3+ days a week in office (Holborn, London)
101-200 employees
Company mission
To help millions of people take the first steps towards making their life dreams a reality.
Role
Who you are
- You’ll bring creativity, structure and a test-and-learn mindset balancing high-level planning with sharp execution
- You’re commercially minded: You understand how marketing drives revenue. You’re focused on outcomes, not vanity metrics, and know how to create value in long sales cycles
- You’re a creative operator: You bring ideas to the table and make them happen. You think creatively and execute with precision, balancing quality and speed
- You love B2B: You understand the nuances of B2B marketing. You know how to tailor content, campaigns and messaging to reach and resonate with professional buyers
- You know how to test, learn and optimise: You approach marketing with curiosity and rigour. You’re comfortable experimenting, analysing results and iterating quickly
- You collaborate with purpose: You build strong relationships across marketing, sales, partnerships and product and know how to align stakeholders around shared goals
- 5–10 years in B2B marketing within the HR, benefits or wellbeing space - working side-by-side with sales teams
- Direct experience managing Hubspot Marketing Hub
- Proven record of finding and running events that drive leads
- Some experience marketing a product delivered through partners or licensees
- Familiarity with LinkedIn campaign management
What the job involves
- As our Senior B2B Marketing Manager, you’ll play a key role in helping us win, grow, and retain these audiences. You’ll design and deliver marketing strategies that deliver results, bring our campaigns to life, and position Octopus Money as the go-to partner for financial wellbeing
- This is a hands-on, strategic role where you’ll shape and lead everything from ABM programmes and lead generation campaigns to LinkedIn content and live events
- Build integrated B2B and ABM strategies that directly contribute to revenue targets by converting high-value clients
- Collaborate with our partnerships lead to shape go-to-market plans for our licensing proposition
- Build a tightly aligned relationship with our sales leads, co-owning goals and ensuring marketing is embedded throughout every stage of the sales journey
- Bring creativity and innovation to market-facing activity, ensuring every idea, asset and activation is measured by its impact on lead generation and deal progression
- Work cross-functionally to develop landing pages, toolkits and outreach materials that tie seamlessly together and drive meeting requests
- Continuously test and refine campaign performance to increase lead quality, improve conversion rates, and reduce cost per acquisition
- Own our LinkedIn and social strategy end-to-end. You’ll be self-sufficient in overseeing campaigns, with a clear focus on commercial outcomes
- Bring an experimental mindset to digital, testing new formats and ideas to find what works best
- Build our B2B brand voice through thought leadership content and editorial
- Build and improve email nurture journeys that speak to long-cycle buyers
- Partner with RevOps and CRM teams to ensure the right messages land at the right time
- Plan and deliver engaging B2B events from curated roundtables to major conferences
- Align every event to key personas, growth goals, and follow-up journeys
Application process
- Please note, as a regulated business we are required to run background checks for all employees which covers adverse financial and unspent convictions. These will only take place upon a successful job offer
Salary benchmarks
Our take
Octopus Money believes that offering financial coaching to employees is the most effective way to improve their financial well-being. The company is a financial coaching start-up that aims to make useful financial advice affordable for everybody. According to the company, the employees who use its service save, on average, around £9700 per year.
The company differentiates itself through its business model - the service is free, and the company adopts upselling techniques. Octopus Money can easily be implemented by employers within their organisations, giving each employee their own expert financial coach for free. According to the company, most employees will then choose to upgrade their plans and become paying customers.
The business was formerly called Hatch and has been acquired by the Octopus Group. It now offers wealth management services to complement its financial coaching products, covering more bases to draw in a wider customer reach. Octopus Money already counts SecretEscapes, Epson, and Octopus Energy among its growing client base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Enhanced maternity, paternity, adoption or shared parental leave, if you’ve been with us for at least 15 months: 6 months fully paid leave for primary carers, 2 months fully paid leave for secondary carers
- Flexible working - the option to work from home 2 days each week
- 18 day “work from anywhere” allowance every year (you can choose to work from home or anywhere, including other countries)
- Opportunities for ambitious new joiners to demonstrate their skills and take on bigger roles
- Company pension, PMI and other benefits to make sure you're healthy and happy, now and in the future!
- Private health insurance through Vitality
- 1-to-1 mental health coaching through Fifty50
- Employee Assistance Programme offering a 24/7 confidential advice line for you and your immediate family members
- Opportunities for pay rises every year to reflect growing responsibilities
- You may receive a bonus at the end of each financial year, based on the performance of the company
- Access to the Octopus Group Share Incentive Plan
Company values
- Make Every Conversation Matter
- Move with Urgency and Focus
- Own It
Company HQ
Holborn, London, UK
Articles
Leadership
Ruth Handcock
(CEO)Founding member of Tandem Bank, former CEO of Octopus Investment and chairperson for Octopus Legacy, Seccl, amicable.
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