Manager of B2B Digital Marketing, Roku
$114-157k
Plus equity awards
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$114-157k
Plus equity awards
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 10+ years of relevant digital marketing experience
- Prior experience owning in-house marketing and digital channels
- Strong communication (written and verbal) skills, who is capable of distilling complex ideas into clear, compelling strategy
- Deep analytics experience across digital channels and history of optimizing campaigns for business growth. Proven experience on campaigns that have met or exceeded goals
- Fluency in key digital marketing trends, like website management, SEO optimization, marketing analytics, and CRM tools
- Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities
- Obsessive about deadlines who won’t hesitate to remind collaborators about every program milestone
- Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required
- B2B marketing experience a plus but not required
- Comfortable with ambiguity
- Biased toward action
- Self-motivated and detail oriented
What the job involves
- From your first day at Roku, you'll make a valuable - and valued - contribution
- We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines
- The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming
- Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone
- Roku Advertising is looking for a senior digital marketer and team leader to help develop digital strategies and bring Roku campaigns to life across our owned and earned channels
- This person will spearhead the strategy behind our digital channels and be a key partner in ensuring Roku Advertising campaigns come to life
- The successful candidate will be a leader on the demand generation team and will interface with colleagues in brand marketing, content and campaigns, analytics, sales marketing, corporate marketing, events, and comms
- If you’re ready to devise and execute digital strategies that will help advertisers and agencies navigate the massive, generational shift away from traditional linear TV to TV streaming, we want to hear from you
- Develop and execute comprehensive digital marketing strategies to bring our campaign goals to life across web, email, paid media, CRM, and more
- Oversee digital marketing campaigns inclusive of ABM, direct marketing, sponsorships, partner marketing, etc. to achieve campaigns goals (e.g. awareness, lead generation, brand growth)
- Collaborate with marketing leadership to align marketing initiatives and bring to life what’s possible throughout the digital customer journey, from awareness through to retention
- Manage budget and allocation across paid media channels, ensuring campaign goals are met
- Lead a team of full-time employees and agency support to ensure on-time delivery and constant improvement
- Be or become an expert in our tools and tech stack - including GA4, Pardot/Salesforce, web CMS, and major ad platforms - and how they are best utilized
- Manage and develop a roadmap for the growth and development of our digital channels, particularly for the website and CRM/Email
- Partner with the Campaigns & Content team to ensure campaigns have appropriate objectives, media mix, timelines, and KPIs. Partner to ensure content is aligned to social, keyword, and SEO strategies
- Lead on key digital investment areas, such as integrating new tools and spearheading measurement integration paths like pixels and conversion APIs
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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