Senior Product Marketing Manager, Motive
$120-191k
Salary dependent on candidates location
Fleet management platform for trucks
Open for applications
Fleet management platform for trucks
1001+ employees
Open for applications
$120-191k
Salary dependent on candidates location
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of experience in product marketing
- Experience at companies focused on AI-powered SaaS products, SaaS-enabled hardware, agentic or automated workflows, or fintech are strongly preferred
- Strong ability to translate complex technical features into clear, compelling customer benefits
- Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products
- Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner
- Adept in building strong working relationships with Product Directors and other cross-functional team members
- Ability to manage multiple projects and priorities while maintaining a strategic perspective
- Agile and able to adapt quickly to shifting market dynamics and organizational priorities
What the job involves
- As a Senior Product Marketing Manager you will own go-to-market strategy and PLG motions for Motive products.
- The ideal candidate is a strategic thinker capable of driving GTM plans, competitive positioning, and customer acquisition and growth strategies in a fast-moving environment.
- You will have strong attention to detail, execute efficiently, and be fluent in using data to drive decision-making.
- You’ll also be an excellent communicator able to build strong relationships across teams as this role requires you to work cross-functionally with product management, demand generation, communications, enablement and other teams to drive awareness, adoption, and revenue growth
- Develop and execute go-to-market plans for Motive’s product offerings, ensuring alignment with company objectives and revenue targets
- Drive marketing efforts for new product launches and feature releases, working closely with cross-functional teams to ensure a seamless rollout
- Act as a key player in PLG motions to support product adoption and growth
- Define positioning, messaging, and value propositions that resonate with key audiences, and differentiate Motive’s AI platform capabilities in a competitive landscape
- Leverage data and customer insights to refine messaging, pricing, and product strategy
- Develop sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Motive’s A-powered technology
- Collaborate with demand generation, lifecycle and content marketing teams to create compelling campaigns that drive awareness and lead generation
- Build a deep understanding of industry trends, pain points, and buyer personas
- Identify opportunities for differentiation and expansion
- Act as the voice of the customer within the organization, ensuring that product development aligns with market needs
- Work closely with Product Managers to influence roadmap decisions based on customer feedback and market insights
- Collaborate with channel and partnership teams to develop co-marketing initiatives that expand Motive’s reach in the physical operations space
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received $150 million in VC in 2025. This is being invested in expanding the capabilities of its platform through AI, with a suite of AI-powered fleet tools launching in 2026.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(Board Member & Co-Founder)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(CEO & Co-Founder)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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