Sales Development Manager, Immediate Media Co
BBC Gardeners' World Events
£26.4-31k
Special interest content and platform company
Open for applications
Special interest content and platform company
501-1000 employees
Open for applications
£26.4-31k
501-1000 employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- Demonstrable success in sales roles, you are used to meeting goals and are target driven
- Organised with excellent time management
- Strategic thinker
- Clear communicator with strong interpersonal skills, and excellent written and verbal communication
- Good negotiation and objection handing skills
- Natural networker
- Naturally interested and inquisitive
- Passion for organising events
- Committed, engaged, and motivated
- Self-starter who loves to win
- Ambition to grow, develop and learn within career
- Experience in consumer events or exhibitions
- Demonstrable market and industry knowledge
What the job involves
- As a Sales Development Manager, you will be highly skilled and target driven as well as extremely organised and able to perform well under pressure
- You will be a team player, who thinks strategically and creatively for commercial gain, and can execute a plan that delivers results
- Knowledge and experience of sales planning, pipeline management, KPI metrics, delivering results and detailed reporting are fundamental to this role
- You will be results focused in everything you do
- This role requires excellent leadership skills and you will work closely with your colleagues, both in your direct team and the wider events business, as well as across Immediate Live
- You will be able to coach, train and manage people daily to ensure that commercial expectations are met
- Sell stand space, sponsorship, and digital assets to new and existing business, demonstrating excellent phone and face to face skills, delivering high quality proposals and emails as part of the sales process
- You will meet all sales targets and agreed KPI’s
- You may be required to travel to meet with key clients
- Sell all assets and stand space with a focus on increased yield, average order value and quality
- You will actively support junior members in making these decisions
- Focus on building your sales pipeline through speaking with existing and new business clients, both over the phone and at virtual/in person meetings
- Manage your own pipeline, identifying prospects, actively selling, and closing business
- You will communicate pledges and forecasts with accuracy and have a good understanding of the performance of the team you work with
- You will communicate and report on sales achievements with your team and others within the business
- Proactively identify new business opportunities and will attend competitor shows to sell to both new and existing business
- Use and manage the CRM system, ensuring you use it for all customer contact, understanding client history and will ensure it is always up to date
- You will use this to report on sales
- Have ownership of your client debt and will liaison with the finance team to manage and resolve any issues across your teams
- Participate in an onsite rebook as planned by the Sales Manager, working toward all targets set
- Attend weekly sales meetings and be aware of the meeting objectives, participation requirements and ensuring actions are acted on and reviewed
- You may be asked to lead these meetings when other managers are absent
- Support the Senior Sales team to develop the sales strategy and sales plans with a compelling exhibitor proposition
- You will identify ways to improve sales pace through market knowledge and strong prospecting skills
- Lead on creating event assets including but are exhaustive to; event guides, web listing, visitor promotional material, you are here boards etc
- Create an exprom schedule for campaigns to generate leads, including digital and email
- Proactively gain insight from the marketing team on marketing activity that will improve and develop the sales pitch, as well as identifying any gaps within the event for new brands and sectors within the food and drink industry
- Play an active role in supporting junior staff on your team, using your experience to share best practise, knowledge, and where needed support them with challenges
- Support with recruitment of Sales Executives into the Good Food team
- Collaborate with other salespeople across IM to develop best practices for the business and encourage the sharing of ideas
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company HQ
West Kensington, London, UK
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
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