Manager of Lifecycle Marketing, Nav
$110-135k
Financial health hub for small businesses
Job no longer available
Financial health hub for small businesses
101-200 employees
Job no longer available
$110-135k
101-200 employees
Company mission
To give every small business owner the chance to succeed.
Role
Who you are
- Deep lifecycle / CRM marketing experience
- Strong hands-on experience with Customer.io or similar lifecycle platforms
- Experience owning email strategy, execution, and performance
- Comfort working cross-functionally with Data, GTM, Brand, Product, and Engineering
- Strong understanding of segmentation, deliverability, and customer journey optimization
- Ability to balance strategy with hands-on execution in a lean environment
- Experience managing a team doing performance reviews mentorship
What the job involves
- Nav is seeking a Senior Manager of Lifecycle to own the strategy, execution, and operational management of lifecycle marketing.
- This role is responsible for building and optimizing programs that move customers to the next best step in their journey, with a strong focus on Free-to-Prime conversion, lifecycle engagement, and revenue impact. This role partners closely with Marketing, Product, Engineering, Data, and CRM stakeholders to ensure lifecycle programs are technically sound, well targeted, and measurable
- Own lifecycle strategy and execution across email and Customer.io programs
- Improve Free-to-Prime conversion through onboarding, upsell, and re-engagement journeys
- Maintain healthy deliverability and strong lifecycle channel performance
- Partner with Data, GTM, Brand, Product, and Engineering on segmentation, data flows, and campaign execution
- Refresh, test, and optimize onboarding campaigns for Free and Prime users
- Improve targeting and segmentation for both Prime and Marketplace audiences
- Prioritize, organize, and oversee lifecycle work intake, deployments, and ongoing optimization
- Track performance across conversion, engagement, and revenue impact metrics
- Increase Free-to-Prime conversion through better lifecycle strategy, targeting, and onboarding optimization
- Maintain and improve lifecycle channel health, including deliverability, reporting, and execution quality
- Build a more effective and scalable lifecycle program through better segmentation, campaign optimization, and cross-functional coordination
Our take
Nav, previously known as Creditera, is a fintech aiming to help small and mid-sized businesses (SMBs) gain easy, transparent access to available financing and credit options.
Nav gives free access to personal and business credit reports from major consumer and commercial credit bureaus including Experian, Dun & Bradstreet, Equifax and TransUnion, and hosts a robust marketplace with more than 100 business financing products including loans and credit cards. Its emphasis on reducing administration for SMBs, and matching them with their best financing options, has helped lighten the workload for many SMBs applying for finance.
Nav is used by over a million SMBs across the United States. SMBs, albeit as a loose category, make up about 99% of firms nationwide, and over half of these firms report that needs like credit services are going unmet, especially so during a period of economic downturn. So the potential market in which Nav operates is fertile ground, and the company has been proving this through expansions and acquisitions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Feb 2019
$45m
SERIES C
May 2017
$13.8m
SERIES B
Total funding: $95.1m
Company benefits
- Generous time off. 16 paid holidays and flexible paid time off
- Top-notch benefits. Company sponsored health, dental, and vision insurance for employees and dependents
- Remote working stipends. Funds for home office support, wellness, education, and food
- Company ownership. We are all owners of the business, and have stock options as part of our compensation package
- 401(k) match. We match up to 3.5%
Company HQ
Shoreview, San Mateo, CA
Leadership
Levi King
(Founder, CEO & Chairman)They studied Business Administration before founding a raft of financial services companies.
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