Head of Growth Marketing, Noah Medical
+ Equity & Bonus Program
Early diagnostics robotics
Open for applications
Early diagnostics robotics
201-500 employees
Open for applications
+ Equity & Bonus Program
201-500 employees
Company mission
To save lives through early diagnosis and treatment.
Role
Who you are
- If you are ready to own meaningful outcomes and operate at a high level in a fast-moving, mission-driven environment, we invite you to join us at Noah
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field; Master's degree preferred
- 10+ years of progressive B2B marketing experience, ideally within medtech, health technology, or a related healthcare sector
- Demonstrated experience owning demand generation programs and sales enablement initiatives end-to-end, with measurable pipeline and revenue impact
- Strong understanding of the B2B sales cycle and how marketing can accelerate pipeline development, improve deal velocity, and increase win rates
- Proven ability to operate as a senior individual contributor — driving programs independently, setting priorities, and delivering results without requiring day-to-day management
- Experience with marketing automation platforms, CRM systems (e.g., Salesforce), and campaign analytics tools
- Excellent written and verbal communication skills with the ability to translate complex clinical or technical concepts into clear, compelling messaging
- Willingness to travel 20–30% as needed to support field teams, key accounts, and industry events
What the job involves
- As the Head of Growth Marketing, you will serve as a senior individual contributor on our marketing team, owning demand generation, sales enablement, and integrated campaign execution
- Reporting directly to the VP of Marketing, you will build and operate the programs that make our sales team more effective and more efficient — helping them close more deals, faster
- This role represents the critical layer between strategy and execution: someone who can drive programs end-to-end, consistently equip the sales team with the tools they need to win, and build the demand generation engine that feeds qualified pipeline into our commercial organization
- Own the demand generation strategy and end-to-end execution, driving integrated programs across all channels to consistently deliver qualified pipeline to the direct sales team
- Build and operate structured demand generation programs and campaigns to generate and nurture qualified pipeline for the direct sales team
- Develop and execute integrated marketing campaigns across digital, email, content, and event channels from strategic brief through launch, optimization, and retrospective to drive awareness and pipeline at every stage of the funnel
- Own the demand generation calendar, ensuring consistent outbound marketing activity that provides the sales team with a steady flow of high-quality leads
- Manage campaign timelines, asset production, channel mix, and budget to ensure programs launch on time and within scope
- Test, iterate, and optimize campaign performance to continuously improve pipeline contribution and funnel efficiency
- Develop and own sales enablement materials including battlecards, pitch decks, case studies, objection handlers, and other collateral that equip the sales team to close more deals
- Partner closely with sales to understand frontline needs, gaps, and challenges, translating those insights into impactful tools and resources
- Own the competitive messaging and positioning strategy, building and maintaining the frameworks that enable the commercial team to win against entrenched market leaders
- Develop and maintain competitive messaging and positioning frameworks that empower the commercial team to win against entrenched market leaders
- Monitor the competitive landscape on an ongoing basis, synthesizing intelligence into actionable messaging, battlecards, and training materials
- Partner with product, clinical, and medical affairs teams to ensure positioning is grounded in clinical evidence and aligned with our core value proposition
- Keep messaging current as the competitive environment, product portfolio, and clinical evidence base evolve
- Own the account growth and lung nodule program marketing strategy, leading end-to-end development of programs and resources that enable CSRs to maximize procedure volumes
- Build targeted resources that help CSRs identify growth opportunities within accounts, map key stakeholders, and build the internal case for expanding robotic bronchoscopy utilization
- Design and execute referral development programs and materials that help CSRs engage referring physicians to drive more patients into the robotic bronchoscopy pathway
- Develop account-level marketing playbooks that give CSRs a clear, repeatable strategy for growing lung nodule program volumes, from initial program launch through ongoing expansion
- Create patient awareness and physician education materials that support lung nodule program growth within accounts, helping hospital partners build internal referral pipelines and increase procedure volume
- Track account growth metrics in partnership with sales operations and use performance data to refine tools, messaging, and programs over time
- Performance Reporting & Pipeline Contribution:
- Own the performance reporting and pipeline contribution strategy, defining the KPIs and measurement frameworks that connect marketing activity to commercial outcomes
- Track, analyze, and report on the performance of demand generation programs and campaigns, with a clear focus on pipeline contribution and revenue impact
- Establish, own, and regularly report on KPIs that connect marketing activity to commercial outcomes
- Use data and performance insights to continuously improve programs and clearly demonstrate marketing's contribution to the sales team, VP of Marketing, and executive leadership
- Partner with sales leadership and operations to align on pipeline attribution, reporting methodology, and shared commercial goals
Our take
Lung cancer is the leading cause of cancer deaths in the United States and affects over 200,000 Americans a year. Early detection and rapid diagnosis are key to overcoming this disease, and this is what Noah Medical seeks to provide with a robotic lung surgery system.
While medical science has made great strides in this area in recent years, Noah Medical's Galaxy system boasts numerous features which outshine competing offerings. Smaller and more mobile than most units, the device's robotic arm is able to fit on a single-wheeled cart, and its single-use probes remove the need for deep cleaning and the risk of cross-contamination. It also features visual sensors allowing surgeons to verify that its probe is within the target tissue, reducing the likelihood of false readings or surgical errors.
Having received FDA clearance for its device, Noah Medical has also received significant financial backing from investors. This will be used for the commercialization of its technology and scaling its production as demand for the product increases. With an innovative device meeting a pressing medical need, Noah Medical is positioning itself at the forefront of a fight against a deadly disease and is a leader in the medtech space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (1 round)
Apr 2023
$150m
SERIES B
Total funding: $150m
Company HQ
San Carlos, CA
Leadership
Jian Zhang, PhD
(Founder & CEO)Previously co-founded AcuVu and Robotphoenix. Before that, they were a System Engineering & Research Director at Auris Health and a Mechanical Engineer at Intuitive Surgical.
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