Senior Product Marketing Manager, Workato
$180k
+ Equity
Office located in Palo Alto, CA
Integration & workflow automation platform
Open for applications
Integration & workflow automation platform
501-1000 employees
Open for applications
$180k
+ Equity
Office located in Palo Alto, CA
501-1000 employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- 5-7 years of technical product marketing experience in roles related to cloud, app development, infrastructure, or IT operations, with the ability to quickly learn and compare new technologies for feature parity
- Preferred background in Technical Product Marketing, Professional Services, Solutions Engineering, Technical Writing, or Product Management, with a passion for cloud products and integration platforms
- Expertise preferred in cloud, microservices, integration, automation, low-code/no-code applications, and APIs
- Proven skills in technical marketing, including solution customization and product demonstrations, with a strong ability to write and create effective technical content (e.g., white papers, briefs, and test reports) that balances technical accuracy, strategic insight, and compelling messaging for external audiences
- Customer-focused storyteller with the creativity and writing skills to communicate technical concepts authentically, building materials that resonate with customers and prospects
- Confident presenter, capable of demonstrating products to diverse audiences (internal and external, live and recorded)
- Excellent communicator who can manage multiple projects and stakeholders in a dynamic, fast-paced environment from concept to execution
- Self-motivated and action-oriented, able to work independently
- Demonstrated proficiency in tools such as Camtasia, ScreenFlow, or DemoEasel, with exceptionally strong written and oral communication skills
What the job involves
- We are looking for a Senior Product Marketing Manager to join our product team and have a direct impact on establishing Workato as the leader in the Enterprise Automation Platform category.
- In this role, you will lead the launch of products and programs to drive awareness, engagement, and usage of Workato
- This role will drive a technical product content strategy to help our prospects and customers understand what is possible with Workato’s enterprise automation platform
- Launch planning & execution. Develop a relationship with Product Management and your deep understanding of the product roadmap to drive a companywide launch program. You will help develop launch narratives in collaboration with your Product Marketing teammates, build executive leadership consensus, and navigate the organization to land our messages and strategy successfully
- Technical content creation & evangelism: You will be the technical subject matter expert on the Workato Product and leverage this knowledge to build scalable technical product presentations, whitepapers, product guides, blogs product videos, technical briefs, and other tools to sell to our technical personas and evangelize this as a thought leader
- Translate detailed and complex technical concepts into clear and compelling narratives for prospects and customers, working closely with marketing, product, and engineering
- Product positioning & strategy: You will connect automation and technology trends with Workato technology to build technical product positioning and messages for key use cases and be a bridge between customers and internal product strategy
- Product expert to customers and partners: You will evangelize and demonstrate Workato products externally, to prospects, and customers—in meetings, webinars, and anywhere else required. You will serve as a thought expert with customers to speak about Workato differentiators, use cases, and technology
- Competitive: You will be an expert on the market landscape and competitive features and differentiators and conduct in-depth technical competitive research and analysis to create competitive content for the field
- Cross-team partnership — This role will work with, product, engineering, product marketing, and customer success and sales engineering (SE) teams to deliver slide decks, tutorials, demos, videos, and technical white papers that align with our go-to-market initiatives
- Company builder: As a key member of the marketing team, you’ll be deeply involved in company and team building and strategy
- Product enablement for Sales/CS— Host product enablement training sessions for CS/Sales and other teams on key capabilities, new features, product roadmap, and competitive differentiators
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Jan 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company values
- Prioritize customers: We exist for our customers and because of them. That’s why we are passionate about delivering an amazing product, excellent service, and an unforgettable experience.
- Win together: We strive to hire people who understand team wins come above their own. We respect and trust our colleagues — believing that the greatest success comes not from one person, but from all of our strengths combined.
- Act now: The best time to do anything worth doing is now. Create a minimal viable solution fast and iterate quickly. We encourage failing fast so we can succeed faster.
- Think ahead: We skip the easy shortcuts for mediocre and temporary solves. It’s important to always take the hard road now if it will lead to a better long term solution.
- Better each other: You cannot get 1% better every day unless people are honest with you and you openly invite that coaching and guidance. Provide feedback in private. Encourage and support in public.
- Go offbeat: We use novel thinking to create novel solutions. We do not use others’ thinking as a template. We mix existing wisdom with unusual thinking to generate new and better solutions.
- Have fun: We take care of ourselves, and give everyone the space they need to feel healthy, happy, and well-rested. Because it’s only when we’re having a good time that we’re able to ensure our customers are, too.
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Vijay Tella
(CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Gautham Viswanathan
(CPO)Spent 12 years at TIBCO Software, before leaving their Corporate Development role to found Blink Interactive. Also served as the CEO of iProfile.
Harish Shetty
(Head of Engineering)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 33 more jobs at Workato