Brand General Manager, Sessions
£70-80k
Plus Up to 50% Bonus + Shares
3-4 days a week in office (Victoria Station, London)
Licensing and franchising of founder led food brands
Posted today
Licensing and franchising of founder led food brands
101-200 employees
Posted today
£70-80k
Plus Up to 50% Bonus + Shares
3-4 days a week in office (Victoria Station, London)
101-200 employees
Company mission
Bridging non-stop originality for every kitchen.
Role
Who you are
- We are looking for a commercial heavyweight who possesses a rare blend of creative brand-building and analytical rigour
- The "FMCG Playbook": Experience in a sophisticated brand management environment (e.g., FMCG or retail) is highly desirable
- Commercial Gravitas: You are comfortable owning a P&L and can speak the language of margins and data just as well as the language of design and "vibe."
- Master of Influence: You can navigate internal friction and align different departments (who have their own KPIs) toward your brand’s North Star
- Entrepreneurial Grit: You are a "founder-minded" leader who can build a brand from the ground up without needing a massive marketing agency at your beck and call
- Charismatic and energetic with a passion for food
- Expert level of English language
- Right to work in the UK
What the job involves
- As the General Manager for your assigned Brand(s), you will operate with a "mini-CEO" mindset, taking full ownership of our high-potential brands like Mikos and Little Bao Boy
- This is an intensely commercial and entrepreneurial role where you define the brand's trajectory and are ultimately accountable for its success within the Sessions ecosystem
- This is a truly cross-functional mission. You will own everything from high-level marketing strategy and FMCG expansion opportunities to granular decisions on property estate quality and strategic site selection
- While you lead through collaboration - influencing Growth, Ops, and Culinary teams - you carry the ultimate responsibility for the brand's P&L and market position. You are not just a manager; you are the driving force behind the brand's commercial soul
- You have hands-on accountability for the elements that define and drive brand demand:
- Positioning & Brand Equity: Define the target customer, core proposition, price positioning, and "occasion fit." Refine the brand positioning continuously and ensure it is reflected consistently across physical QSR sites, FMCG, and digital channels
- Off-Platform Brand Building: Build awareness and "soul" beyond the delivery apps. Oversee the brand’s social media presence, maintain a regular cadence of content, and lead local activation campaigns to drive local demand
- Brand Partnerships: Identify, build, and execute high-impact collaborations with influencers, Studio teams, and complementary brands—turning an underutilized area into a major growth driver
- Visual Identity & Tone of Voice: Ensure the brand shows up consistently and distinctively across all touchpoints, including physical QSR (Quick Service Restaurant) locations
- Demand Generation: Shape major campaigns (e.g., Seasonal Specials, limited-time offers) and lead high-level demand planning in partnership with the Growth team
- Obsessive Network Expansion: Drive expansion by relentlessly pushing the Sales team to sign more sites and the Ops team to add the brand wherever it isn't present. When needed, pick up the phone yourself to make expansion happen
- QSR Model Proof & Rollout: Personally launch the first QSR sites—find franchisees, secure property, and prove the model. Once predictable, hand it over to the QSR team to scale
- Founder & Strategic Relationships: Own the founder relationship and help shape the FMCG strategy so it develops in lockstep with Sessions’ wider approach. Manage tracking toward call options where applicable
- Investments & Long-Term Exit Strategy: Assess external investment opportunities into the brand and evaluate long-term exit options to allow capital recycling into future brand development
- Brand P&L Ownership: Take full accountability for driving GMV, Order Volume, Average Order Value (AOV), and Contribution Margin in close coordination with the Operations team
- Pricing & Promotions: Work closely with the Growth team to set high-level pricing and promotional strategies that drive volume while protecting long-term brand equity
- Creative & Merchandising: Partner with Creative/Studio resources to ensure in-app merchandising (imagery, menu layout, copy) reflects brand strategy and maximizes conversion
- Sales & Operations Alignment: Partner with and "apply healthy pressure" to Sales, QSR, and Ops teams to define growth areas, prioritize new site expansion, and enforce consistency via playbooks
- Culinary & Supply Chain: Influence menu development and ingredient choices to ensure the product is both "on-brand" and commercially scalable
- This job description provides a summary of the main duties and responsibilities. It is not an exhaustive list, and the successful candidate will be expected to demonstrate flexibility and take on reasonable duties and projects not explicitly mentioned here as the needs of the business evolve
Application process
- We usually respond within a week
Salary benchmarks
Our take
The traditional food industry can struggle with innovation and bringing new concepts to consumers. Scaling these concepts and maintaining consistent quality across locations can be another hurdle.
Led by former executives from Deliveroo, Brew Dogg, and Soho House, Sessions tackles this problem by acting as a launchpad for exciting new food brands. Considered 'the record label of food' it leverages expertise in technology, branding, and franchise operations to help brands flourish. This includes everything from initial concept development to partnering with existing kitchens to fulfil orders.
With a brand portfolio that includes UK crowd favourites, Sobe Burger, Little Bao Boy, and Kenny Tutt's Patty Guy, Sessions is focused on becoming the go-to platform for innovative food experiences.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Oct 2023
$4.4m
EARLY VC
Jan 2022
$10m
SERIES A
Total funding: $14.4m
Company benefits
- Monthly commission (sales roles only)
- Work from home opportunities
- Pension
- Wear what you like dress code!
- Paid after work socials
- £2,000 employee referral scheme
- Paid volunteer days
- Employee Assistance Programme
- Bonus Scheme
- Potential for Share Options in some roles
- 25 days holiday (excl. bank holidays)
- Health & Dental Benefit - Virtual GP
- Financial Benefits via Mintago
Company values
- Data-Led
- Ambitious
- Agile
- Fun
Company HQ
Belgravia, London, UK
Leadership
Dan Warne
(CEO)Director of Warne Consulting (for tech and hospitality sectors) and former Managing Director at Deliveroo.
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