Paid Search Marketing Intern, Live Nation
Part Time
$16.90 USD - $20.00 USD Hourly
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$16.90 USD - $20.00 USD Hourly
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
- The internship is available to recent grads or students who will be juniors, seniors, or Master’s students currently enrolled in a U.S.-accredited college or university pursuing a degree in marketing, business, economics, or related field
- Interest in digital marketing experience, with a focus on Paid Search
- Basic knowledge of Microsoft Excel
- Familiar with Google Suite Tools
- Exceptional written & verbal skills with the capability of documenting key findings and insights
- Creative thinker and problem solver
- Ability to take initiative and multi-task with strong follow-up
- Ability to learn quickly and work with minimal supervision and with a team
- Previous marketing experience is preferred but not required
- Affinity for the music and live entertainment industry
- Interest in AI utilization
What the job involves
- We are seeking a Paid Search Intern to be part of Live Nation Entertainment’s Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns
- This Internship role will be responsible for assisting in creating and managing paid search campaigns. The job duties include monitoring and analyzing campaign performance, adhering to campaign budgets, and aligning campaign goals while ensuring adherence to paid search best practices. This position will report directly to the Paid Search Manager II
- Assisting in the creation of paid search campaigns
- Optimizations to paid search campaigns, i.e., sitelinks, image extensions, and other responsive search ad improvements
- Analyze campaign performance and provide insights and optimizations, i.e., search query reporting and keyword best practices
- Learn the fundamentals of building and executing paid search campaigns
- Achieve/exceed ROAS targets through campaign execution and optimizations
- Monitor pacing and track progress to goal campaigns
- Gain experience with Google Ads, Microsoft Advertising, and Search Ads 360
- Extract key takeaways from marketing data and provide recommendations
- Think strategically across multiple types of campaigns to achieve/exceed campaign goals
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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